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Designing using Data
The document discusses the evolving role of design in the context of data-driven decision-making, emphasizing the shift from traditional design to problem-solving through experiments and informed choices. It highlights the importance of understanding user behavior and creating valuable experiences through solid content and strategy. Key insights from industry leaders underscore the necessity of aligning design with business objectives and continuous adaptation in the design process.
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Designing using Data
- 1. DESIGNING using data Sarah Parmenter FutureInsights Live - Las Vegas, 2014
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- 6. –John Maeda Design isno longer the killer differentiator.
- 7. Instincts are experiments. Datais proof.
- 8. HTML & CSS JAVASCRIPT & PHP ACMS OF SOME KIND RESPONSIVE DESIGN SASS our jobs COPYWRITING USER EXPERIENCE KNOWLEDGE INFORMATION ARCHITECTURE
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- 13. “…become an expertto facilitate the most productive conversation you can have.“ – Kevin Hoffman An Event Apart 2014
- 14. – Tim Brown,IDEO “Many designers who are skilled technicians, craftsmen, or researchers have struggled to survive in the messy environment required to solve today’s complex problems. They may play a valuable role, but they are destined to live in the downstream world of design execution.”
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- 17. “…get everyone onthe same page, not thinking through preference.“ – Samantha Warren An Event Apart 2014
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- 19. …is that partof my job?
- 20. –Zora Neale Hurston “Researchis formalised curiosity. It is poking and prying with a purpose”
- 23. – Federico Holgado Mailchimp “Nobodyhas an excuse to make an uninformed decision anymore.”
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- 31. – Aarron Walter Mailchimp “…designersgo from decorators to problem solvers.”
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- 33. “(if) a strategycan’t predict outcomes, our strategy is broken.“ – Jared Spool An Event Apart 2014
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- 49. – Seth Godin “Makingyour numbers go up (any numbers--your bmi, your blood sugar, your customer service ratings) is pointless if the numbers aren't related to why you went to work this morning.”
- 50. track people & theirhabits.
- 51. “We don’t designfor browsers. We design for people.“ – Jeffrey Zeldman An Event Apart 2014
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- 62. “The best UXstrategists create delight by working in the intersection of business and design.“ – Jared Spool An Event Apart 2014
- 63. “Experiment led designmay happen outside of normal work.“ – Kevin Hoffman An Event Apart 2014
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- 87. Facebook posts gethalf their reach within 30 minutes of being published. http://www.marketingcharts.com/wp/direct/facebook-posts-get-half-their-reach-within-30-minutes-of-being-published-24453/
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- 100. “Solid content andgood design adds value to (an) experience.“ – Jared Spool An Event Apart 2014
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- 113. “Being flexible inyour approach to design is what is really valuable. “ – Jason Santa Maria An Event Apart 2014
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- 127. – Frank Zappa “Amind is like a parachute. It doesn’t work if it is not open.”
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