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design principles and basics presentation.pptx
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- 3. Contrast can beachieved through color, shape, size, or similar properties of elements, and refers to the differences between them. for example: Dark vs light; Thick vs thin; Contemporary vs traditional; Large vs small. 3
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- 8. This refers tothe distribution of the graphic design elements, such as shapes, text boxes and images, of a design evenly throughout a certain layout. Designers can choose between a balanced (stable) design or off-balanced (dynamic) layout. In the context of graphic design, balance is of three types.
- 9. 9 1-Symmetrical – Thistype of design is formed along a vertical axis and or horizontal axis, where the weight of the elements is evenly divided into both sides of the layout.
- 10. 10 2-Asymmetrical – Thistype of balance employs scale, contrast and colour to even out the flow of a layout. It is usually found in websites, where two sides of a webpage differ from each other but contain similar elements.
- 11. 11 3-Radial – Here,the elements of a design are placed in a circular pattern on the layout. This provides a sense of movement and dynamism to the eyes of the viewer.
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- 13. Emphasis refers tothe importance of the elements on your design, and what order they should have on it. What the emphasis principle says is that the most important information that you need to show in your design must be the first thing the people see in your project.
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- 15. Repetition is agreat tool to reinforce an idea you want to transmit through your design and it also helps to unify your project, you can use the repetition principle in different elements as color, typefaces, shapes, or other graphic design elements.
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- 17. The proportion principlein graphic design is one of the easiest to understand, basically, proportion refers is the size of elements to one another in the design. Larger elements are easy to see in design than smaller ones and by this principle, larger elements are more important than smaller ones.
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