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Combain Mobile Positioning Solutions
The document discusses various mobile positioning methods for outdoor and indoor use, highlighting services like Facebook Places and Google Latitude. It outlines the accuracy and battery life of six positioning methods: GPS, WiFi, cell-ID, RFID/NFC, network positioning, and 2D barcodes. Additionally, it mentions the financial outlook for location-based services, stating that consumer revenue will reach $8.3 billion by 2014, with advertising being a major revenue source.
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Combain Mobile Positioning Solutions
- 1. Mobile Positioning Indoorand Outdoor. Global Coverage.
- 2. Location Based Services • Facebook Places • Picture Geo-tagging • Facebook Deals • Local Search • Twitter • Friend-Finders • Google Latitude • Fleet Management • Check-in Services • Asset Tracking Foursquare Gowalla • .... Loopt
- 3. Picture Geo-tagging 2009: 73%of all mobile phones have camera (2850 M devices) Source: Tomi Ahonen - The Insider’s Guide to Mobile
- 4. Facebook Places 2011: Thereare more than 200 million active users currently accessing Facebook through their mobile devices. Source: Facebook.com
- 5. Google Latitude Google notesthat more than 10 million consumers are now actively using Latitude each month. Source: http://www.fiercemobilecontent.com
- 6. Location Based Services “Revenuefrom location-based services for consumers will reach $8.3 billion in 2014. Advertising will become the dominant contributor of revenue.” / Anette Zimmermann
- 7. Location Based services... requires location information... ....both indoor and outdoor. Latitude Longitude Accuracy
- 8. 6 Positioning Methods- 6 Pros & Cons GPS WIFI CELL-ID RFID/NFC NETWORK POSITIONING VIA OPERATOR 2D BARCODES
- 9. 1. GPS Picture: http://soundofscience.files.wordpress.com/2009/03/gps_satellite_nasa_art-iif.jpg • Good outdoor accuracy (15 m) Text Text • Limited/none indoor coverage • Drains your battery
- 10. • Good coverage and accuracy in urban areas (25 m) • Requires WiFi enabled mobile • Requires a WiFi database Picture: http://www.skyhookwireless.com/howitworks/coverage.php
- 11. Cell-id • Always available - requires no extra power • Indoor and outdoor coverage (100-800 m) • Requires a Cell-id database Picture: http://upload.wikimedia.org/wikipedia/commons/a/ae/Telstra_GSM_and_NextG_tower.jpg
- 12. Network positioning • Picture: http://www.ericsson.com/solutions/positioning_methods/lbs.shtml Works on all mobiles • Requires agreement with operators. • Limited accuracy (> 500 - 1000 meters)
- 13. Compare the 6 PositioningMethods
- 14. Accuracy vs BatteryLife Accuracy (meters) Battery life (days) GPS GPS WiFi WiFi Cell-id Cell-id Network Network 0 250 500 750 1,000 0 3.75 7.50 11.25 15.00
- 15. Coverage vs PhoneAvailibility Coverage Availibility GPS Outdoor-Rural Medium WiFi Out/Indoor-Urban Medium Cell-id Out/Indoor High Network Out/Indoor Operator dependant NFC Tagged area Low 2D Barcodes Tagged area High
- 16. Combain offers WiFiand Cell-id positioning GPS WIFI CELL-ID RFID/NFC NETWORK POSITIONING VIA OPERATOR 2D BARCODES
- 17. Combain offers GlobalCoverage >12M cell-ids >45M wifis >1000 operators >200 countries Unique penta positioning method. Cell-id accuracy < 100 m in urban areas.
- 18. Two Products • Location-API.com • On-line webservice. Three models: Free, Basic, Premium • Combain Coarse Location • Native client with/without offline data
- 19. Architecture Sensor- and LocationAware Applications OS with Sensor and Location Framework HW Platform with Sensors
- 20. Architecture Sensor- and LocationAware Applications OS with Sensor and Location Framework HW Platform with Sensors GPS WiFi Cell-id
- 21. Architecture Sensor- and LocationAware Applications OS with Sensor and Location Framework Combain Coarse Location Client Cache / Offline storage HW Platform with Sensors GPS WiFi Cell-id
- 22. Architecture Sensor- and LocationAware Applications OS with Sensor and Location Framework Combain Coarse Location Client Cache / Offline storage HW Platform with Sensors GPS WiFi Cell-id
- 23. Architecture Sensor- and Location Aware Applications Facebook Twitter Photos Browser SMS OS with Sensor and Location Framework Combain Coarse Location Client Cache / Offline storage HW Platform with Sensors GPS WiFi Cell-id
- 24. Partners & Friends • Sony-Ericsson • Cargo Guard Gmbh • Ericsson • Container Service • TeliaSonera • Krogshults Maskinstation • Doro • Möklinta Maskinstation • Boomslang Instruments • Stadsbudskontoret Västervik • Teltonika + more than 1000 registered users via Location-API.com • izon247
- 25. Demos • Location-API App at Android Market • Realtime coverage maps at combain.com
- 26.