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various bags of wagg's dog food on a blue background with the words wagg

packagingoftheworld.com

Wagg Rebrand

Design: Robot FoodProject Type: Produced, Commercial WorkClient: WaggLocation: Leeds, UKPackaging Contents: Pet FoodPackaging Substrate / Materials: Mixed: paper, plasticStrategic brand design agency Robot Food have rebranded Wagg, bringing playful clarity to the pet food aisle.Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start…

Packaging of the World

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