So excited to reveal @outsidefamilies new brand and website!🥾🌲 Brighton reached out to me in hopes of bringing new life to her blog website and brand. The goal was to create a relaxed, welcoming space that truly captured the spirit of the outdoors. The visual identity I created pulls in earthy colors, playful and clean fonts, and trail-inspired brand elements to bring those outdoorsy vibes to life. With a focus on building a blog-centric website, I used the new brand to craft a design that...