Every logo design includes a shape. The question is, why was a particular shape used?
Shapes and colours influence how we perceive a brand. Choosing a suitable shape can help you make the ideal impression.
Shapes create an immediate visual impact and can evoke specific emotions or associations in the viewer.
A well-chosen shape can make a logo more memorable and impactful at first glance.
The shape of a logo can convey key aspects of a brand’s identity, such as stability, innovation, friendliness, or luxury.
This helps to align the visual representation with the brand’s values and message.
One note of caution, shapes like colours can have different meanings in different cultures. Make sure it resonates well with the intended audience globally.
