Epsilon PeopleCloud: Built for personalized marketing at scale

With Epsilon’s embedded identity resolution, brands don’t just get an empty container—you get a complete, enriched view of your buyers and prospects.

We start with your first-party data and bring it together in a secure, privacy-first environment.

Then augment your data with ours to see your entire universe of buyers.

That’s how we identify high-value prospects and understand what they care about, what they buy and where to reach them.

Most marketers only see fragments of the customer journey. Epsilon PeopleCloud makes that vision robust from the start, helping you determine:

• Who to talk to
• Where to engage
• Why that consumer matters
• When to connect
• What to talk about
• How often to engage
• How to say it
• How much to spend

Unlike static approaches, this vision evolves in real time and across time as each consumer changes, ensuring relevance, maximizing outcomes and minimizing waste.

Engage consumers where it matters most. Through our best-in-class DSP (that outperforms Google and The Trade Desk), email, direct mail, loyalty, site personalization and retail media, Epsilon harmonizes your paid, owned and earned communications so you can have a real conversation with each consumer.