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a red and silver coffee canister on a black background

thedieline.com

Before & After: Aqua Net

“As often happens to older, beloved brands, Aqua Net changed owners multiple times and the brand went through an evolution; a simplified, diluted logo and weaker brand impression. After Lornamead, Inc. acquired the brand from Unilever in 2006, the company looked for opportunities to reinvigorate the brand. “The package had lost its personality with its […]

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