The design process involved exploring various logo concepts, typography, and color palettes to craft a brand identity that conveys health, quality, and reliability. Shades of green symbolize natural ingredients, balance, and wellness, while evoking feelings of comfort and homemade quality.
In addition to color, the logo’s shapes and typography contribute to its theme. Organic, rounded forms reflect the natural and wholesome aspect of the brand, while clean and modern typography ensures clarity and professionalism. Subtle design elements, such as leaf-inspired shapes or smooth curves, further emphasize the brand’s connection to fresh, nutritious meals.
