Clairol Bold & Bright Permanent Hair Dye, 71 Caramel Bronde INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & Bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it! Size: 1 Application. Color: White.