We sat down with the team at EQL last week to learn more about their mission and the tech. The timing couldn’t have been better. With UNDEFEATED kicking things off in Chicago, and EQL powering the raffle for the highly anticipated Air Jordan 4 release on August 2, 2025, this moment highlights how drops should be done. The Chicago-exclusive pop-up raffle is live now at 41.88167, -87.62289, where fans can enter on-site by scanning a QR code, a small return to what sneaker culture used to be...