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4 Best Children’s Life Insurance Companies for October 2025

Based on Investopedia’s research, Nationwide is the best life insurance company for children because of its quality coverage, favorable customer complaint record, and options for transferring policies once children grow up. Children’s life insurance provides coverage for minors, helping families with funeral costs and allowing kids to lock in affordable coverage they can keep into adulthood. Investopedia’s ranking is based on a detailed review of 45 companies, each scored on 70 criteria including financial stability, coverage limits, and customer satisfaction.

4 Best Children’s Life Insurance Companies for October 2025

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Best Overall : Nationwide


Nationwide Logo
  • Financial Strength Rating: A+
  • Customer complaints: Much fewer than expected for company size
  • Child Term Rider: Yes
  • Child Whole Life: Yes

Nationwide is the best overall provider for children’s life insurance. It offers great coverage options through riders and standalone whole life policies, giving families flexible and reliable coverage.

Pros
  • No coverage limit for children’s whole life

  • Child term rider coverage can be converted to permanent coverage at adulthood

  • High-quality life insurance for parents too

Cons
  • No dividends for whole life

  • Child term rider ends at age 22 or marriage

  • No online claims process

Nationwide is the top choice for children’s life insurance because of its flexible coverage options, either through standalone whole life policies or riders on a parent’s policy. With no coverage limits on children’s whole life insurance, families can choose the amount they need.

The children’s term rider allows kids to extend coverage into adulthood or convert it to a permanent policy without a medical exam.

Nationwide’s policies don’t earn dividends and the term rider coverage ends at age 22 or upon marriage. Competitors Protective Life, USAA, Banner, and State Farm allow you to keep child term coverage until 25. But these drawbacks are minor compared to Nationwide’s strengths.

Nationwide was founded in 1926 and is based in Columbus, Ohio.

Best for Customer Satisfaction : Penn Mutual


Penn Mutual

Penn Mutual

  • Financial Strength Rating: A+
  • Customer complaints: Much fewer than expected for company size
  • Child Term Rider: Yes
  • Child Whole Life: Yes

Penn Mutual has the lowest NAIC complaint index among the insurers on this list, indicating that it received very few customer complaints relative to its market share. 

Pros
  • Few customer complaints

  • No limit on child whole life coverage

  • Whole life policies earn dividends

Cons
  • No online quotes

  • No online applications

Penn Mutual has the lowest NAIC complaint index among the top children’s life insurance companies, meaning it receives far fewer complaints than expected for its size. Its children’s whole life policies stand out for having no maximum coverage limits and earning annual dividends, providing a steady source of cash value growth.

The Penn Mutual child term rider covers kids and allows them to convert to their own permanent policy when they turn 23. It’s available on all of Penn Mutual’s policies except for its survivorship policies.

You must use an agent to get quotes or applications.

Penn Mutual was founded in 1847 and is headquartered in Horsham, Pennsylvania.

Best Child Term Rider : Protective Life


Protective Life

Protective Life

  • Financial Strength Rating: A+
  • Customer Complaints: Fewer than expected for company size
  • Child Term Rider: Yes
  • Child Whole Life: No

Protective Life’s child term rider stands out because it covers kids until age 25 and lets them easily continue coverage as adults, ensuring long-term protection.

Pros
  • Child term rider can be transferred at adulthood into permanent coverage


  • Coverage lasts until age 25

  • Online quotes and applications

Cons
  • No children’s whole life

Protective Life has the best child term rider, according to Investopedia’s research, because it covers kids until age 25. That’s one of the longest terms in our study. This gives children time to decide whether they want to keep the coverage and convert it into a permanent policy for lifelong protection. 

However, Protective doesn’t offer standalone whole life policies for kids, so you need to look elsewhere for that option. Protective Life gives you the convenience of applying for certain policies online. 

Protective Life launched in 1907 and its headquarters are in Birmingham, Alabama.

Best for Financial Stability : USAA


USAA Logo

USAA

  • Financial Strength Rating: A++
  • Customer complaints: Much fewer than expected for company size
  • Child Term Rider: Yes
  • Child Whole Life: Yes

USAA has a top-tier AM Best financial strength rating. It’s well-equipped to pay claims for your children now and in the future. That makes it a dependable choice for long-term coverage.

Pros
  • A++ financial stability rating

  • Offers children’s whole life and child term rider

  • Children’s whole life coverage up to $10 million

Cons
  • No dividends on whole life insurance

  • Only works with military members, veterans, and their families

USAA is a strong choice for children’s life insurance thanks to its A++ AM Best rating. This is the highest grade possible and a sign of long-term financial stability. This should give parents confidence the company will be around to pay claims far into the future.

USAA offers both standalone children’s whole life policies and child term riders for existing policies. The coverage limit for children’s whole life insurance is $10 million.

Only military members, veterans, and their families can become USAA members. USAA was founded in 1922 and is based in San Antonio.

Why You Should Trust Us

Investopedia analyzed 45 life insurance companies using key criteria like financial stability, customer satisfaction, coverage options, and cost. Investopedia was founded in 1999. We’ve provided unbiased life insurance reviews since 2020. Our team of editors and researchers independently reviews all products and services. While we may earn compensation from links in our articles, this doesn’t affect how we evaluate products, though it may influence their order in listings. We’re dedicated to helping you find the best life insurance company for your needs.

How Does Life Insurance For Children Work?

Life insurance for children is similar to life insurance for adults, but instead of the policyholder being the child, the policyholder is an adult, like a parent. By taking out a life insurance policy for your child, you can designate yourself as the beneficiary, which means you would receive the death benefit if they die. This death benefit can be used flexibly, whether it’s to pay for funeral expenses or make mortgage payments.

Typically, there are two ways to purchase life insurance for a child: You can buy a whole life insurance policy for them or you can add a child term rider to your existing life insurance policy. Some companies offer life insurance for children as young as 15 days old.

If you opt to purchase a whole life insurance policy for your child, they’ll have lifelong coverage, but these policies tend to offer lower coverage because, unlike adults, children don’t tend to have people relying on their income. 

Plus, whole life insurance policies offer fixed premiums for life, so you can lock in lower premiums while your child is young. The underwriting process is also typically less time-consuming and involved for children. While adults may have to complete a medical exam to qualify for life insurance, depending on the type of policy, this requirement is often waived for children. And once your child reaches a certain age, between the ages of 18 and 25, the policy may be transferred to your child. 

Whole life insurance policies also include cash value. This is a savings component that you—or your child, once they’re an adult–can borrow or withdraw money from. 

Purchasing a whole life insurance policy for your child, however, can be pricey—a more affordable option may be adding a child term rider to your existing life insurance policy, but these riders typically provide smaller payouts.

A rider is an add-on for an insurance policy that may include greater coverage or more benefits for an additional cost. With a child term rider, you’ll receive life insurance coverage for not just one child but multiple children. 

These policies provide temporary coverage, and once a child reaches the age limit, which can be up to age 26, their coverage will end. However, some policies are convertible, meaning your child will have the option of converting their policy into a permanent one without having to undergo a medical exam.

Pros & Cons of Life Insurance For Children

Pros
  • Can lock in more affordable premiums

  • Provides financial security

  • Cash value

Cons
  • May end up paying premiums for decades

  • Other investments could offer greater returns

  • Lower coverage

Pros Explained

  • Can lock in more affordable premiums: By insuring your child when they’re young, you can qualify for cheaper premiums on whole life insurance policies. Plus, because children tend to be healthier, the underwriting process is less extensive—children usually aren’t required to undergo a medical exam. 
  • Provides financial security: In the tragic scenario your child dies, having life insurance can ease the burden of having to pay for a funeral and could provide an additional financial cushion while you grieve.
  • Cash value: Whole life insurance policies offer a fixed rate of return on cash value, and by establishing a policy for your child when they’re young, they’ll have years to accumulate cash value, which can be tapped later on.  

Cons Explained

  • May end up paying premiums for years: By opening a whole life insurance policy for your child when they’re young, you can lock in lower premiums. But since these policies provide lifetime coverage, you and your child could end up paying premiums for decades. The amount spent on premiums could end up exceeding the death benefit.
  • Other investments could offer greater returns: Although whole life insurance policies include cash value, investing money that you would have spent on life insurance premiums in a custodial brokerage account or 529 savings plan could offer you a better return. Since 1957, the annual average return for the S&P 500 has been roughly 10%. However, unlike a life insurance policy, stock market returns are not guaranteed.
  • Lower coverage: Whether you opt for a children’s whole life insurance coverage or you add a child term rider on your existing policy, policies for children generally provide much lower coverage amounts.

How We Review the Best Life Insurance Companies for Children 

Investopedia’s list of the best life insurance companies for children is based on in-depth research into 45 insurers. We evaluated financial strength, customer complaints, policy options, digital tools, and more. 

To create our rankings, we combined the analysis of our editors and researchers, outreach to companies, and industry research. In March 2024, we surveyed 500 people who bought life insurance in the prior two years. Their responses helped shape our scoring system for our life insurance reviews.

We reviewed companies meeting our minimum standards for financial strength, customer satisfaction, and transparency, scoring them on 70 criteria. To score each company, we sorted these criteria into the most important categories for life insurance companies for children, and weighted them as follows:

  • Policy Features and Riders: 80%
  • Financial Stability: 10%
  • Customer Satisfaction: 10%

For more information, read our full methodology explanation.

best children's life insurance
Mira Norian / Investopedia.
Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. NAIC. “Results by Complaint Index.”

  2. AM Best. “Guide to Best’s Financial Strength Ratings.”

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