Global Smartphone Sales Share by Operating System

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Global Smartphone Sales Share by Operating System

Mar 12, 2025

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Market Highlights

Global smartphone sales remained unchanged YoY in Q4 2024, leading to marginal changes in OS shares globally.
Android captured a 74% market share during the quarter, unchanged from the year-ago period. However, Android reached its lowest-ever quarterly share in the US and India. In the US, Motorola and Google's sales growth helped mitigate the double-digit YoY percentage decline among smaller players. Meanwhile, iPhone sales declined by just 1% YoY. In India, iPhone sales reached an all-time high during the quarter due to festive promotions, with older generation iPhones accounting for two-thirds of Q4 2024 sales.
Harmony OS’ share remained flat YoY globally at 4%. However, it reached 19% in China driven by the strong sales momentum of new launches. Harmony OS remained ahead of Apple’s iOS for the fourth consecutive quarter. The smartphone subsidies in China was beneficial to local OEMs and will likely result in further growth of Harmony OS.

iOS vs Android Global Share

Global Share	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024	Q4 2024
Android	78%	81%	81%	74%	77%	80%	80%	74%
iOS	20%	17%	16%	23%	19%	16%	16%	22%
Harmony	2%	2%	3%	3%	4%	4%	4%	4%
Total	100%	100%	100%	100%	100%	100%	100%	100%

Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, February 2025

Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.

US Market

USA Share	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024	Q4 2024
iOS	52%	52%	55%	64%	54%	50%	52%	65%
Android	48%	48%	45%	36%	46%	50%	48%	35%
Total	100%	100%	100%	100%	100%	100%	100%	100%

China Market

China Share	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024	Q4 2024
Android	72%	72%	73%	64%	68%	68%	69%	64%
Harmony	8%	11%	13%	16%	17%	17%	17%	19%
iOS	20%	17%	14%	20%	16%	16%	14%	17%
Total	100%	100%	100%	100%	100%	100%	100%	100%

India Market

India Share	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024	Q4 2024
Android	94%	95%	94%	90%	94%	95%	95%	89%
iOS	6%	5%	6%	10%	6%	5%	5%	11%
Total	100%	100%	100%	100%	100%	100%	100%	100%

*Ranking is according to the latest quarter.

This page presents quarterly insights into the worldwide smartphone OS scenario, featuring country-specific breakdowns for Android, iOS, and HarmonyOS, specifically focusing on the US, China, and India.

This data is a part of a series of reports which provide an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

The global smartphone market share numbers are from:

Global Handset Model Sales Tracker, December 2024

Excel File | Published Date: March 2025

This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

Author

Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.