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Pearson and Knewton Team Up to Make Learning Personal

One of the largest textbook publishers in the world is making its digital course offerings more data-driven and individualized. Pearson announced Tuesday an extensive partnership with Knewton, a startup that specializes in adaptive learning technolog...

Today's Top Stories in Tech, Mobile and Social Media

Welcome to this morning's edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on four particular stories of interest today. Barnes & Noble to Unveil Nook Color 2 Nov. ...

Native Gmail iPhone App Is Coming Soon [RUMOR]

Google is working on a native Gmail application for the iPhone and may even have already submitted the app to Apple for approval, according to one report. Currently, Gmail is supported on the iPhone as a web app. It does its job fairly well, but a na...

How Old Spice Revived a Campaign That No One Wanted to Touch

The Modern Media Agency Series is supported by IDG. Ad agency JWT has used mobile marketing for two brand name clients. During a marketers’ panel discussion, John Baker explained the important role mobile played in a promotion for Zyrtec and for a ca...

Apple iTV: Not So Fast

An Apple iTV is coming. Or is it? I mean, isn’t Apple too smart to get into the TV business? With no new Apple iPhone on the near horizon and not enough iPad 3 non-information to chew over, the media has turned its attention to yet another non-existe...

Google Promises Consumers Greater Ad Transparency

Google is making changes to its ad system in an effort to provide consumers with "greater transparency and choice." Over the coming weeks, users will be able to click on links labeled "Why these ads?" next to advertisements served in Gmail and Google...

Tiny Rihanna Sings in Nivea Augmented Reality App [VIDEO]

No, the woman in this video is not hallucinating. Thanks to augmented reality technology, a tiny version of Rihanna actually seems to emerge from the cap of a jar of Nivea Creme to sing her song "California King Bed." The app, which went live this we...

The 7 Deadly Sins of Social Good -- And How to Avoid Them

The Commerce With a Conscience Series is supported by Fedex. FedEx does more than shipping. They offer solutions like transporting heart valves to those in need and helping entrepreneurs bring their ideas to life. See how. We've all been there -- you...

Yahoo Buys Interclick for $270 Million

Yahoo has purchased data-driven ad firm Interclick for $270 million. Interclick, a 4-year-old company that analyzes and identifies the most responsive audiences for marketing using digital media, will help Yahoo better value remnant ad space. Typical...

Former Engadget Editor Launches New Tech Site

The Verge, a new technology site with former Engadget editor Joshua Topolsky at its helm, has officially launched. Topolsky left AOL-owned Engadget early this year, around the same time AOL announced 900 layoffs in restructuring related to its acquis...

Amazon Cloud Player iPhone App Disappears From iTunes Store

Update: We've heard from the developer who tells us the app was pulled at the request of Amazon, not Apple. We're following up on this story and will update with additional information. An iPhone app that allows users to access Amazon Cloud Player ha...

How to Maximize Your Home Office Tax Deductions

Nellie Akalp is CEO of CorpNet.com. Since forming more than 100,000 corporations and LLCs across the U.S., she has built a strong passion to assist small business owners and entrepreneurs in starting and protecting their business the right way. To le...

Google GoMo Helps Businesses Go Mobile

Acknowledging that having a mobile presence is trickier than it appears, Google launched an initiative called "GoMo" Tuesday that aims to help businesses work out the kinks involved in going mobile. As Jesse Haines, group marketing manager for Google...

Behind the Tweets: New Twitter Site Reveals Users' Stories

Twitter unveiled a collection of Twitter Stories Monday designed to remind users "of the humanity behind Tweets that make the world smaller." There are currently just under 20 short vignettes gathered at stories.twitter.com. And these vignettes are i...

9 Tips for Raising Startup Funds on AngelList

Joshua Baer is the co-founder and CEO of Otherinbox, a prolific angel investor and the director of Capital Factory, Austin’s seed-stage incubator. He founded SKYLIST in 1996 from his college dorm room at Carnegie Mellon, and created UnsubCentral in 2...

Gmail Changes Again: Google Rolls Out New Look

The new-look Gmail that Google accidentally told us about last week is now rolling out to all users. The changes, officially announced in a blog post Tuesday, allow Gmail users much more control over the look of the service. You can drag sidebars aro...

Why Amazon Had Cloud Music App Pulled From the App Store

It turns out Apple wasn't responsible for the disappearance of the Amazon Cloud Player app aMusic from the App Store. The app was removed at Amazon's request. When the app, an unofficial iOS client for Amazon's Cloud Player service, disappeared from ...

Thanks to Mashable's Supporting Event Partners

Thanks to our partners who have contributed to the success of the Mashable Media Summit! We're always interested in collaborating with organizations on events, so contact us for more information about partnerships or sponsorship opportunities. New Yo...

Miami Heat Owner Fined $500,000 for Tweets

Miami Heat owner Micky Arison has been fined $500,000 for venting on Twitter about the NBA lockout. The fine -- believed to be the largest ever levied against an owner by the NBA -- came after Arison responded to a fan's tweet. That original message ...

GarageBand Makes its Way to the iPhone

Apple has updated its GarageBand for iOS app to support the iPhone and iPod touch. Apple released GarageBand for iPad back in March, coinciding with the launch of the iPad 2. GarageBand for iOS 1.1 adds support for smaller devices as well as a few ne...