The Wayback Machine - https://web.archive.org/web/20110902061757/http://www.apple.com:80/iphone/features/camera.html

iPhone

Camera. 5 megapixels. 5x digital zoom. Infinitely more fun.

Never miss a photo opportunity. The 5-megapixel camera built into iPhone 4 — with optional HDR setting — captures amazingly detailed images. A built-in LED flash illuminates low-light scenes. And the 5x digital zoom gets you closer to the action. You can even shoot self-portraits with the front camera.

HDR photography.

Now you can take great photos that capture a wider range of light intensity using the new high dynamic range (HDR) setting. After selecting HDR, just point iPhone 4 at your subject and shoot. iPhone 4 automatically captures three photos of the scene — each with different exposure levels. Then iPhone 4 layers the shots together to create a single photo that combines the best elements of each shot and more accurately represents the wide range of light in the scene. Both the regular shot and the HDR photo appear in the Camera Roll.

Built-in LED flash.

At a candlelit dinner, on the beach at night, or wherever the light’s not bright, you can still get great shots with iPhone 4. The advanced backside illumination sensor allows you to shoot low-light photos that are brighter and clearer than ever before. And iPhone 4 now includes a built-in LED flash that automatically fires when it’s needed.

Self-portraits made simple.

Want to take a picture of yourself? The new VGA-quality front camera on iPhone 4 makes it easy. No need to flip your iPhone around to guess where you are in the frame. Instead, just activate the front camera with a tap, check your image on the display, and shoot.

Tap to focus.

Autofocus keeps things sharp and the macro lens takes great close-ups. But you can also tap the iPhone display to focus on anything in the picture — a face in the background, for example — before you take the photo. Focusing also adjusts exposure and white balance automatically, so you get the best-quality photo possible.

Share your photos.

Send photos via email or MMS from the Camera app. Every photo you take is geotagged with information about your location, which you can save to your computer and share with iPhoto, Aperture, Flickr, and other compatible applications and services.

Photo Gallery: Unretouched photos taken using iPhone 4.