American Experience Archives - Programming Insider https://programminginsider.com/tag/american-experience/ Your daily news of network, digital, cable, syndication, and social media Mon, 11 Jan 2021 18:03:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.7 ‘All American’ Returns for a New Season on The CW https://programminginsider.com/all-american-returns-for-a-new-season-on-the-cw/?utm_source=rss&utm_medium=rss&utm_campaign=all-american-returns-for-a-new-season-on-the-cw <![CDATA[Marc Berman]]> Mon, 11 Jan 2021 18:03:13 +0000 <![CDATA[Schedules]]> <![CDATA[9-1-1]]> <![CDATA[9-1-1: Lone Star]]> <![CDATA[All American]]> <![CDATA[All Rise]]> <![CDATA[American Experience]]> <![CDATA[Bob Hearts Abishola]]> <![CDATA[Bull]]> <![CDATA[Ellen's Game of Games]]> <![CDATA[Finding Joy]]> <![CDATA[Pawn Star$]]> <![CDATA[Street Outlaws]]> <![CDATA[The Bachelor]]> <![CDATA[The Good Doctor]]> <![CDATA[The Neighborhood]]> <![CDATA[The Wall]]> <![CDATA[The Weakest Link]]> https://programminginsider.com/?p=74308 <![CDATA[

Monday, January 11, 2021 ABC 8:00 p.m. “The Bachelor” 10:00 p.m. “The Good Doctor” (return) CBS 8:00 p.m. “The Neighborhood” (R) 8:30 p.m. “Bob Hearts Abishola” (R) 9:00 p.m. “All Rise” (R) 10:00 p.m. “Bull” (R) NBC 8:00 p.m. “Ellen’s Game of Games” 9:00 p.m. “The Wall” (time period premiere) 10:00 p.m. “The Weakest Link” […]

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Monday, January 11, 2021

ABC
8:00 p.m. “The Bachelor”
10:00 p.m. “The Good Doctor” (return)

CBS
8:00 p.m. “The Neighborhood” (R)
8:30 p.m. “Bob Hearts Abishola” (R)
9:00 p.m. “All Rise” (R)
10:00 p.m. “Bull” (R)

NBC
8:00 p.m. “Ellen’s Game of Games”
9:00 p.m. “The Wall” (time period premiere)
10:00 p.m. “The Weakest Link”

Fox
8:00 p.m. “9-1-1” (R)
9:00 p.m. “9-1-1: Lone Star” (R)

CW
8:00 p.m. “All American” (season premiere)
9:30 p.m. “Penn & Teller: Fool Us” (R)

PBS:
8:00 p.m. “Antiques Roadshow”
9:00 p.m. “American Experience” (season premiere)
10:00 p.m. “Independent Lens”

Of Note on Cable or Digital:
-“Finding Joy” (Acorn TV, 3:01 a.m. ET): season premiere
-“Street Outlaws” (Discovery, 8 p.m. ET): season premiere
-“Pawn Star$” (History, 9 p.m. ET): season finale

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The CW’ ‘Supernatural’ Concludes its 15 Season Run https://programminginsider.com/the-cw-supernatural-concludes-its-15-season-run/?utm_source=rss&utm_medium=rss&utm_campaign=the-cw-supernatural-concludes-its-15-season-run <![CDATA[Marc Berman]]> Thu, 19 Nov 2020 13:27:56 +0000 <![CDATA[Schedules]]> <![CDATA[A Million Little Things]]> <![CDATA[American Experience]]> <![CDATA[Arizona Cardinals]]> <![CDATA[Ask This Old House]]> <![CDATA[B Positive]]> <![CDATA[Breaking Beauty]]> <![CDATA[Cleopatra in Space]]> <![CDATA[Dateline]]> <![CDATA[Death in Paradise]]> <![CDATA[Gangs of London]]> <![CDATA[Grey's Anatomy]]> <![CDATA[I Hate Suzie]]> <![CDATA[Jersey Shore Family Vacation]]> <![CDATA[Law & Order: SVU]]> <![CDATA[Mom]]> <![CDATA[NFL]]> <![CDATA[Seattle Seahawks]]> <![CDATA[Star Trek Discovery]]> <![CDATA[Station 19]]> <![CDATA[Supernatural]]> <![CDATA[Superstore]]> <![CDATA[The Unicorn]]> <![CDATA[This Old House]]> <![CDATA[Trolls: Trollstopia]]> <![CDATA[When Skin Goes Wrong]]> <![CDATA[Young Sheldon]]> https://programminginsider.com/?p=69440 <![CDATA[

Thursday, November 19, 2020 ABC 8:00 p.m. “Station 19” 9:00 p.m. “Grey’s Anatomy” 10:00 p.m. “A Million Little Things” (season premiere) CBS 8:00 p.m. “Young Sheldon” 8:30 p.m. “B Positive” 9:00 p.m. “Mom” 9:30 p.m. “The Unicorn” 10:00 p.m. “Star Trek: Discovery” NBC 8:00 p.m. “Superstore” 8:30 p.m. “Superstore” (R) 9:00 p.m. “Law & Order: […]

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Thursday, November 19, 2020

ABC
8:00 p.m. “Station 19”
9:00 p.m. “Grey’s Anatomy”
10:00 p.m. “A Million Little Things” (season premiere)

CBS
8:00 p.m. “Young Sheldon”
8:30 p.m. “B Positive”
9:00 p.m. “Mom”
9:30 p.m. “The Unicorn”
10:00 p.m. “Star Trek: Discovery”

NBC
8:00 p.m. “Superstore”
8:30 p.m. “Superstore” (R)
9:00 p.m. “Law & Order: SVU”
10:00 p.m. “Dateline”

Fox:
8:00 p.m. NFL Football (Arizona Cardinals at Seattle Seahawks)

CW:
8:00 p.m. “Supernatural: The Long Road Home” (clips show)
9:00 p.m. “Supernatural” (series finale)

PBS:
8:00 p.m. “This Old House”
8:30 p.m. “Ask This Old House”
9:00 p.m. “American Experience” (R, two hours)

Of Note on Cable or Digital:
-“Trolls: Trollstopia” (Peacock, 3:01 a.m. ET): series premiere
-“Breaking Beauty” (Crackle, 3:01 a.m. ET): complete first season
-“Cleopatra in Space” (Peacock, 3:01 a.m. ET): season premiere
-“Gangs of London” (AMC+, 3:01 a.m. ET): season finale
-“I Hate Suzie” (HBO Max, 3:01 a.m. ET): series premiere
-“Jersey Shore: Family Vacation” (MTV, 8 p.m. ET): season premiere
-“Death in Paradise” (Ovation, 10 p.m. ET): season finale
-“When Skin Goes Wrong” (TLC, 10 p.m. ET): series premiere

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The CW Debuts ‘Roswell, New Mexico’ https://programminginsider.com/the-cw-debuts-roswell-new-mexico/?utm_source=rss&utm_medium=rss&utm_campaign=the-cw-debuts-roswell-new-mexico <![CDATA[Marc Berman]]> Tue, 15 Jan 2019 11:50:07 +0000 <![CDATA[Schedules]]> <![CDATA[American Experience]]> <![CDATA[blackish]]> <![CDATA[Drunk History]]> <![CDATA[Ellen's Game of Games]]> <![CDATA[FBI]]> <![CDATA[Lethal Weapon]]> <![CDATA[NCIS]]> <![CDATA[NCIS: New Orleans]]> <![CDATA[New Amsterdam]]> <![CDATA[New Mexico]]> <![CDATA[Roswell]]> <![CDATA[Splitting Up Together]]> <![CDATA[Teachers]]> <![CDATA[Temptation Island]]> <![CDATA[The Conners]]> <![CDATA[The Flash]]> <![CDATA[The Gifted]]> <![CDATA[The Kids Are Alright]]> <![CDATA[The Rookie]]> <![CDATA[This Is Us]]> https://programmingins.wpengine.com/?p=49257 <![CDATA[

Tuesday, January 15, 2019 ABC 8:00 p.m. “The Conners” 8:30 p.m. “The Kids Are Alright” 9:00 p.m. “black-ish” 9:30 p.m. “Splitting Up Together” 10:00 p.m. “The Rookie” CBS 8:00 p.m. “NCIS” 9:00 p.m. “FBI” 10:00 p.m. “NCIS: New Orleans” NBC 8:00 p.m. “Ellen’s Game of Games” 9:00 p.m. “This Is Us” 10:00 p.m. “New Amsterdam” […]

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Tuesday, January 15, 2019

ABC
8:00 p.m. “The Conners”
8:30 p.m. “The Kids Are Alright”
9:00 p.m. “black-ish”
9:30 p.m. “Splitting Up Together”
10:00 p.m. “The Rookie”

CBS
8:00 p.m. “NCIS”
9:00 p.m. “FBI”
10:00 p.m. “NCIS: New Orleans”

NBC
8:00 p.m. “Ellen’s Game of Games”
9:00 p.m. “This Is Us”
10:00 p.m. “New Amsterdam”

Fox
8:00 p.m. “Lethal Weapon”
9:00 p.m. “The Gifted”

CW
8:00 p.m. “The Flash”
9:00 p.m. “Roswell, new Mexico” (series premiere)

PBS
8:00 p.m. “Finding Your Roots”
9:00 p.m. “American Experience” (two hours)

Of Note on Cable:
-“Drunk History” (Comedy Central, 10 p.m. ET): season premiere
-“Teachers” (TV Land, 10 p.m. ET): winter premiere
-“Temptation Island” (USA, 10 p.m. ET): season premiere (new network)
-“Drunk History” (Comedy Central, 10:30 p.m. ET): season premiere

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Sitcom ‘I Feel Bad’ Concludes on NBC https://programminginsider.com/sitcom-i-feel-bad-concludes-on-nbc/?utm_source=rss&utm_medium=rss&utm_campaign=sitcom-i-feel-bad-concludes-on-nbc <![CDATA[Marc Berman]]> Thu, 27 Dec 2018 04:29:31 +0000 <![CDATA[Schedules]]> <![CDATA[American Experience]]> <![CDATA[Antiques Roadshow]]> <![CDATA[Charlie Brown]]> <![CDATA[I Feel Bad]]> <![CDATA[Last Man Standing]]> <![CDATA[Law & Order: SVU]]> <![CDATA[Legacies]]> <![CDATA[Supernatural]]> <![CDATA[The Conners]]> <![CDATA[The Cool Kids]]> <![CDATA[The Kids Are Alright]]> <![CDATA[This Old House Hour]]> https://programmingins.wpengine.com/?p=48829 <![CDATA[

Thursday, December 27, 2018 ABC 8:00 p.m. “Happy New Year, Charlie Brown” (R) 9:00 p.m. “The Conners” (R) 9:30 p.m. “The Kids Are Alright” (R) 10:00 p.m. “The Conners” (R) 10:30 p.m. “The Kids Are Alright” (R) CBS 8:00 p.m. “The Big Bang Theory” (R) 8:30 p.m. “Young Sheldon” (R) 9:00 p.m. “Mom” (R) 9:30 […]

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Thursday, December 27, 2018

ABC
8:00 p.m. “Happy New Year, Charlie Brown” (R)
9:00 p.m. “The Conners” (R)
9:30 p.m. “The Kids Are Alright” (R)
10:00 p.m. “The Conners” (R)
10:30 p.m. “The Kids Are Alright” (R)

CBS
8:00 p.m. “The Big Bang Theory” (R)
8:30 p.m. “Young Sheldon” (R)
9:00 p.m. “Mom” (R)
9:30 p.m. “The Neighborhood” (R)
10:00 p.m. “S.W.A.T.” (R)

NBC
8:00 p.m. “I Feel Bad”
8:30 p.m. “I Feel Bad” (series finale)
9:00 p.m. “Law & Order: SVU” (R, two hours)

Fox
8:00 p.m. “Last Man Standing” (R)
8:30 p.m. “The Cool Kids” (R)
9:00 p.m. “Last Man Standing” (R)
9:30 p.m. “The Cool Kids” (R)

CW
8:00 p.m. “Supernatural” (R)
9:00 p.m. “Legacies” (R)

PBS
8:00 p.m. “This Old House Hour” (R)
9:00 p.m. “American Experience” (R)
10:00 p.m. “Antiques Roadshow” (R)

Of Note on Cable:

-“The Wine Show” (Ovation, 10 p.m. ET): season finale

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‘New Girl’ Opens Final Season on Fox https://programminginsider.com/new-girl-opens-final-season-on-fox/?utm_source=rss&utm_medium=rss&utm_campaign=new-girl-opens-final-season-on-fox <![CDATA[Marc Berman]]> Tue, 10 Apr 2018 02:41:55 +0000 <![CDATA[Schedules]]> <![CDATA[America's Next Top Model]]> <![CDATA[American Experience]]> <![CDATA[Andre the Giant]]> <![CDATA[black-ish]]> <![CDATA[Bull]]> <![CDATA[Chicago Med]]> <![CDATA[Deadliest Catch]]> <![CDATA[Elton John: I’m Still Standing – A Grammy Salute]]> <![CDATA[Fixer Upper Behind the Design]]> <![CDATA[For The People]]> <![CDATA[In Design]]> <![CDATA[LA to Vegas]]> <![CDATA[NCIS: New Orleans]]> <![CDATA[New Girl]]> <![CDATA[Rise]]> <![CDATA[Roseanne]]> <![CDATA[Splitting Up Together]]> <![CDATA[The Middle]]> <![CDATA[The Voice]]> https://programmingins.wpengine.com/?p=24172 <![CDATA[

ABC 8:00 p.m. “Roseanne” 8:30 p.m. “The Middle” 9:00 p.m. “black-ish” 9:30 p.m. “Splitting Up Together” 10:00 p.m. “For the People” CBS 8:00 p.m. “Elton John: I’m Still Standing – A Grammy Salute” 9:00 p.m. “Bull” 10:00 p.m. “NCIS: New Orleans” NBC 8:00 p.m. “The Voice” 9:00 p.m. “Rise” 10:00 p.m. “Chicago Med” Fox 8:00 […]

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ABC
8:00 p.m. “Roseanne”
8:30 p.m. “The Middle”
9:00 p.m. “black-ish”
9:30 p.m. “Splitting Up Together”
10:00 p.m. “For the People”

CBS
8:00 p.m. “Elton John: I’m Still Standing – A Grammy Salute”
9:00 p.m. “Bull”
10:00 p.m. “NCIS: New Orleans”

NBC
8:00 p.m. “The Voice”
9:00 p.m. “Rise”
10:00 p.m. “Chicago Med”

Fox
8:00 p.m. “Lethal Weapon” (R)
9:00 p.m. “LA to Vegas”
9:30 p.m. “New Girl” (season premiere)

CW
8:00 p.m. “The Flash” (R)
9:00 p.m. “Black Lightning”

PBS
8:00 p.m. “Secrets of the Dead”
9:00 p.m. “American Experience”Black Lightning
10:00 p.m. “Frontline”

Of Note on Cable:

-“America’s Next Top Model” (VH1, 8 p.m. ET): season finale
-“Fixer Upper Behind the Design” (HGTV, 8 p.m. ET): series premiere
-“Deadliest Catch” (Discovery, 9 p.m. ET): season premiere
-“Andre the Giant” (HBO, 10 p.m. ET): 90-minutes
-“In Design” (BET, 10 p.m. ET): series premiere

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ABC’s ‘Boy Band’ and ‘The Wall’ on NBC Conclude Their Seasons https://programminginsider.com/abcs-boy-band-wall-nbc-conclude-seasons/?utm_source=rss&utm_medium=rss&utm_campaign=abcs-boy-band-wall-nbc-conclude-seasons <![CDATA[Marc Berman]]> Thu, 24 Aug 2017 09:10:40 +0000 <![CDATA[Schedules]]> <![CDATA[American Experience]]> <![CDATA[Bad Blood]]> <![CDATA[Battle of the Network Stars]]> <![CDATA[Beat Shazam]]> <![CDATA[Boy Band]]> <![CDATA[Carnival Eats]]> <![CDATA[First in Human]]> <![CDATA[Great News]]> <![CDATA[Ice Road Truckers]]> <![CDATA[Kevin Can Wait]]> <![CDATA[Kiss of Death]]> <![CDATA[Love Connection]]> <![CDATA[Saturday Night Live Weekend Update]]> <![CDATA[The Big Bang Theory]]> <![CDATA[The Gong Show]]> <![CDATA[The Mist]]> <![CDATA[The Night Shift]]> <![CDATA[The Wall]]> <![CDATA[Zoo]]> https://programmingins.wpengine.com/?p=18827 <![CDATA[

THURSDAY, AUGUST 24, 2017 ABC 8:00 p.m. “Boy Band” (season or series finale) 9:00 p.m. “Battle of the Network Stars” 10:00 p.m. “The Gong Show” (R) CBS 8:00 p.m. “The Big Bang Theory” (R) 8:30 p.m. “Kevin Can Wait” (R) 9:00 p.m. “Big Brother” 10:00 p.m. “Zoo” NBC 8:00 p.m. “The Wall” (season finale) 9:00 […]

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THURSDAY, AUGUST 24, 2017

ABC
8:00 p.m. “Boy Band” (season or series finale)
9:00 p.m. “Battle of the Network Stars”
10:00 p.m. “The Gong Show” (R)

CBS
8:00 p.m. “The Big Bang Theory” (R)
8:30 p.m. “Kevin Can Wait” (R)
9:00 p.m. “Big Brother”
10:00 p.m. “Zoo”

NBC
8:00 p.m. “The Wall” (season finale)
9:00 p.m. “Saturday Night Live Weekend Update Summer Edition”
9:30 p.m. “Great news” (R)
10:00 p.m. “The Night Shift”

Fox
8:00 p.m. “Beat Shazam”
9:00 p.m. “Love Connection”

CW
8:00 p.m. “Penn & Teller: Fool Us”
9:00 p.m. “Whose Line is it Anyway?” 9:30 p.m. “Whose Line is it Anyway?” (R)

PBS
8:00 p.m. “American Experience”: Oklahoma City (R, two hours)
10:00 p.m. “American Experience”: Ruby Ridge (R)

Of Note on Cable:
-“Carnival Eats” (Food, 9 p.m. ET): season finale
-“First in Human” (Discovery, 9 p.m. ET): season finale
-“Kiss of Death” (ID, 9 p.m. ET): series premiere
-“Bad Blood” (ID, 10 p.m. ET): season finale
-“Ice Road Truckers” (History, 10 p.m. ET): season premiere
-“The Mist” (Spike TV, 10 p.m. ET): season finale

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PBS Announces ‘Chasing the Moon’ as Part of AMERICAN EXPERIENCE https://programminginsider.com/pbs-announces-chasing-moon-part-american-experience/?utm_source=rss&utm_medium=rss&utm_campaign=pbs-announces-chasing-moon-part-american-experience <![CDATA[Marc Berman]]> Thu, 27 Apr 2017 14:46:04 +0000 <![CDATA[Network]]> <![CDATA[American Experience]]> <![CDATA[Chasing the Moon]]> https://programmingins.wpengine.com/?p=16613 <![CDATA[

PBS will introduce “Chasing the Moon,” a four-hour documentary series as part of AMERICAN EXPERIENCE about the space race, from its earliest beginnings to the monumental achievement of the first lunar landing in 1969 and beyond. Premiering on PBS in 2019 during the 50th anniversary year of the Apollo 11 moon landing, the series is […]

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PBS will introduce “Chasing the Moon,” a four-hour documentary series as part of AMERICAN EXPERIENCE about the space race, from its earliest beginnings to the monumental achievement of the first lunar landing in 1969 and beyond. Premiering on PBS in 2019 during the 50th anniversary year of the Apollo 11 moon landing, the series is executive produced by Mark Samels and produced and directed by Robert Stone.

The logline:“Chasing the Moon” thoroughly reimagines the race to the moon for a new generation, upending much of the conventional mythology surrounding the effort. The four-part series recasts the Space Age as a fascinating stew of scientific innovation, political calculation, media spectacle, visionary impulses and personal drama. Utilizing a visual feast of previously overlooked and lost archival material, much of which has never before been seen by the public, the film features a diverse cast of characters who played key roles in these historic events. Among those included are astronauts Buzz Aldrin, Frank Borman and Bill Anders; Sergei Khrushchev, son of the former Soviet premier and a leading Soviet rocket engineer; Poppy Northcutt, a 25-year old “mathematics whiz” who gained worldwide attention as the first woman to serve in the all-male bastion of NASA’s Mission Control; and Ed Dwight, the Air Force pilot selected by the Kennedy administration to train as America’s first black astronaut.

“When we think of that breathtaking moment of the 1969 moon landing, we forget what a turbulent time that was,” said Mark Samels, AMERICAN EXPERIENCE executive producer. “The country was dealing with huge problems — Vietnam, poverty, race riots — and there was a lot of skepticism about the space program. “Chasing the Moon” explores the unbelievably complex challenges that NASA was able to overcome. Not a week goes by when someone doesn’t say, ‘Why can’t we do something today as ambitious, as grand as putting a man on the moon?’ It was a century-defining achievement, and our film tells a familiar story in an entirely new way.”

For more on AMERICAN EXPERIENCE, click here

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American Experience – A Celebration of Three Decades on PBS https://programminginsider.com/celebration-three-decades-american-experience-pbs/?utm_source=rss&utm_medium=rss&utm_campaign=celebration-three-decades-american-experience-pbs <![CDATA[Marc Berman]]> Wed, 19 Apr 2017 17:55:58 +0000 <![CDATA[Network]]> <![CDATA[American Experience]]> <![CDATA[Antiques Roadshow]]> <![CDATA[D-Day Remembered]]> <![CDATA[Garden Home]]> <![CDATA[Garden Style]]> <![CDATA[Last Days in Vietnam]]> <![CDATA[Malcolm X]]> <![CDATA[Masterpiece]]> <![CDATA[Nova]]> <![CDATA[NOVA Wonders]]> <![CDATA[P.Allen Smith]]> <![CDATA[PBS]]> <![CDATA[PBS Kids]]> <![CDATA[Pinkalicious & Peterrific]]> <![CDATA[Roots of Resistance: The Story of the Underground Railroad]]> <![CDATA[The Great War]]> <![CDATA[Theodore Roosevelt]]> <![CDATA[Third Rail with Ozy Media]]> <![CDATA[Walt Disney]]> https://programmingins.wpengine.com/?p=15941 <![CDATA[

Call it the power of the proven and the familiar. With over 500 scripted series (a new record) competing for eyeballs across all platforms this year, not to mention the rise of reality-themed programming, the value of historical documentary anthology American Experience on PBS lies in its stability, consistent quality, and the loyalty of an […]

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Call it the power of the proven and the familiar.

With over 500 scripted series (a new record) competing for eyeballs across all platforms this year, not to mention the rise of reality-themed programming, the value of historical documentary anthology American Experience on PBS lies in its stability, consistent quality, and the loyalty of an audience both upscale and educated.

A Diversified Experience

With 7 to 10 new films per season, some one-hour in length, some two-hours and others in a miniseries format, what started as an acquisition series in 1988 has evolved into almost exclusively content that American Experience conceives and commissions filmmakers to create.

“Our goal is for a relatively high concept title like ‘American Experience’ to represent the complexity of this great experiment called America,” explained Mark Samels, who as executive producer of “American Experience” uses the latest technology to combine compelling narrative, dramatic re-enactments and expert commentary to create powerful storytelling. “We try to represent diversity of viewpoint, subject matter, geography, time period and topic.”

The result is a stronger performance for “American Experience” in primetime in the key demo of adults 35-64 than the cable competition (including, and not limited to, Fox News, History Channel, ESPN, TBS, USA, HGTV, TNT and Discovery).*

A Milestone Next Season

Celebrating 30 years on the air in 2018, the immediate advantage for “American Experience” is the lack of viable competition in this era known as “Peak TV” — clearly the exception to the norm at present.

“All of us have had to get accustomed to talking to aggregated smaller audiences because what used to be a hit on television 15 years ago is unreachable for most series today,”
said Mark Samels. “We all face that challenge. But for us, much of the competition in the historical documentary field, at the in-depth and quality level, has largely gone away because of the advent of reality television. Aside from PBS, there are just not that many outlets focused on dramatic historical storytelling.”

From “Roots of Resistance: The Story of the Underground Railroad,” “America and the Holocaust,” “D-Day Remembered,” and “Malcolm X” to “Walt Disney,” “Earth Days,” “Freedom Riders,” “Last Days in Vietnam” and the next in the illustrious list of subjects, “The Great War,” American Experience enriches, enlightens and entertains. The list of accolades for what is commonly known as the “finest documentary series on television” includes…deep breath…30 Emmys Awards, 17 George Foster Peabody Awards, 4 duPont-Columbia Awards and, most recently, an Academy Award nomination for Best Documentary Feature in 2015 for “Last Days in Vietnam.”

“Simply put, the program itself, American Experience, is in a category of its own, mixing storytelling and education in a forum where families can still gather together,” noted Robert Russo, President of RNR Media Consulting. “American Experience is exactly what the History Channel should be. Nothing else comes even close.”

An Endless Well for Storytelling on TV and Beyond

On air and online, “American Experience” is the backbone of the PBS experience. “We are no longer just making a film,” explained Samels. “Now our films are the hub of a wheel that has many elements. We also do short-form digital video pieces for our website and and social media. We live tweet during each of our films. And we have commissioned articles that are posted on Facebook and other digital repositories. The film is still the central component, but far from the only component.”

Respect, Intelligence, Quality, Excellence and Appreciation for Sponsors

The immediate value of “American Experience,” according to audience research, is a brand that respects their intelligence, makes them smarter, sets the standard for quality and excellence, and addresses important issues.**

“When you are a sponsor of American Experience, you are aligning your brand with quality content,”
said Suzanne Zellner, Vice President, Sponsorship Group for Public Television. SGPTV is a national sales organization for iconic PBS series like “NOVA,” “Masterpiece,” “Antiques Roadshow,” “Frontline,” “Arthur,” and “American Experience.” “PBS programming reaches a premium audience, and American Experience is the prime example of that.”

Specifically, “American Experience” viewers over-index against the research category of “superinfluentials” in Politics (Index 197) and News (158). They are 73% more likely to have an investment portfolio worth over $250,000, and 67% more likely to be involved with a group that influences public policy.***

Additionally, 41% of the American Experience audience prefers to buy a product or service from a company because they sponsor the series. This compares to the purchase preference of just 18% for cable viewers and 12% for broadcast viewers, further solidifying the value of the American Experience brand to a sponsor.**

“American Experience viewers are intelligent, affluent, engaged, influential, and they like to know what is going on,” added Zellner. “Reaching that audience through sponsorship of American Experience, or any other PBS program, is a good marketing decision, And, PBS sponsorships improve brand preference. It makes sense from a business perspective.”



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Uninterrupted and Uncluttered; Higher Recall

Sponsors of “American Experience” (or any PBS series) receive two 15- or 30-second on-air spots per broadcast. The sponsor messages are embedded at both the beginning and end of the show, which airs uninterrupted, offering a superior viewer experience. And sponsorship messages are limited to a maximum of four non-competing national sponsors, giving that sponsor’s message more opportunity for recall.

“If you look at a typical hour of network or cable primetime programming, you would see something like 30 or 40 spots that would run from 30 or 40 different companies,” explained Zellner. “In that same time, if you were to watch one hour of PBS programming, you would see between four and eight spots from between two and four companies. If you think of it in this perspective – 40 companies versus 4 companies – the odds of you remembering a spot from a sponsor is going to be much higher on a PBS program.”

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A Multi-platform sponsorship opportunity

What a sponsor puts on air is just the tip of the iceberg. “A new, revamped American Experience website on PBS.org has just launched, featuring additional content, original short-form video and the opportunity to stream full episodes, said Zellner. “Sponsors receive large format display ads, in stream messaging in videos, and live logos throughout the site.”

And there are great opportunities for sponsor alignment at events and film festivals across the country. “Many events feature influential audiences, giving sponsors visibility in front of these important attendees,” explained Zellner. “Sponsors benefit from the halo effect of being present at all these prestigious events around the country. ‘Oklahoma City’ on American Experience, for example, was shown at the 2017 Sundance Film Festival.”

Coming Up on American Experience

The three-part “The Great War” from April 10 to April 12, which is airing in conjunction with the 100th anniversary of America’s entry into the war, tells the story of World War I through the voices of nurses, journalists, aviators and the American troops who came to be known as “doughboys.” Films in 2018 will include “Into the Amazon,” the story of Theodore Roosevelt’s journey into the rainforest; “Sealab,” the submersible that pushed the limits of ocean exploration; “Bombing of Wall Street,” which recounts the first act of terror in America in 1920; “The Gilded Age,” set in one of the most transformative eras in American history; and “The Circus,” a four-hour event that follows the rise and fall of the traveling circus.

A Look Ahead at PBS

There’s a large slate of exciting new programming ahead on PBS. “Third Rail with Ozy Media” returns for season two, now in New York City, with seven new half-hour interactive episodes premiering in fall 2017. Hosted by Carlos Watson, the focus is on impassioned yet civil point-counterpoint discussions about critical and provocative issues facing our changing American landscape.

P. Allen Smith, the author, television host and conservationist, will be featured in two weekend shows: “Garden Home” on PBS stations (season 17 premieres in February 2018) and “Garden Style” in first-run syndication. This joint package of programming on syndication and public television delivers increased reach and creative flexibility.

Animated “Pinkalicious & Peterrific,” based on the wildly popular book series, will join the PBS KIDS line-up in February 2018. It explores the arts across dance, theater, music and the visual arts, celebrating the value and pleasure of self-expression.

In spring 2018, PBS will launch six-part “NOVA Wonders,” from the producers of the highly acclaimed science series NOVA, that will go in search of answers to some big science-themed questions. Each episode will take viewers to the frontiers of science to tackle questions about life and the cosmos.

“Several of our series are also launching podcasts,” noted SGPTV’s Zellner. “We are offering podcast sponsorships as part of a multiplatform package that can include broadcast, digital, events and now audio, by way of podcasts. Launched initially with Masterpiece, there is a now a much bigger effort afoot and we will have more podcasts aligned with national programs like ‘American Experience,’ ‘NOVA,’ ‘Frontline’ and ‘Antiques Roadshow.’

“There is only one PBS,” said Robert Russo. “And the brand is synonymous with a quality label.”

For information about corporate sponsorship of American Experience, or other PBS programming, contact Suzanne Zellner at 617.300.3725, [email protected], or visit sgptv.org.

*NTI Live+7 Nielsen National NPOWER, Jan-Nov 2016 (networks only: M-Su 8p-11p)
**Nielsen Consumer Insights Harris Poll, Feb 2015 (SGPTV)
***GfK Doublebase 2016

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The CW Debuts Docuseries ‘My Last Days’ https://programminginsider.com/cw-debuts-docuseries-last-days/?utm_source=rss&utm_medium=rss&utm_campaign=cw-debuts-docuseries-last-days <![CDATA[Marc Berman]]> Wed, 17 Aug 2016 09:41:50 +0000 <![CDATA[Schedules]]> <![CDATA[2016 Rio Olympics]]> <![CDATA[American Experience]]> <![CDATA[American Gothic]]> <![CDATA[Big Brother]]> <![CDATA[black-ish]]> <![CDATA[Criminal Minds]]> <![CDATA[Fresh Off the Boat]]> <![CDATA[Modern Family]]> <![CDATA[My Last Days]]> <![CDATA[Nova]]> <![CDATA[Penn & Teller: Fool Us]]> https://programmingins.wpengine.com/?p=10220 <![CDATA[

WEDNESDAY, AUGUST 17, 2016 ABC 8:00 p.m. “Fresh off the Boat” (R) 8:30 p.m. “Fresh off the Boat” (R) 9:00 p.m. “Fresh off the Boat” (R) 9:30 p.m. “Fresh off the Boat” (R) 10:00 p.m. “Modern Family” (R) 10:30 p.m. “black-ish” (R) CBS 8:00 p.m. “Big Brother” 9:00 p.m. “Criminal Minds” (R) 10:00 p.m. “American […]

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WEDNESDAY, AUGUST 17, 2016

ABC
8:00 p.m. “Fresh off the Boat” (R)
8:30 p.m. “Fresh off the Boat” (R)
9:00 p.m. “Fresh off the Boat” (R)
9:30 p.m. “Fresh off the Boat” (R)
10:00 p.m. “Modern Family” (R)
10:30 p.m. “black-ish” (R)

CBS
8:00 p.m. “Big Brother”
9:00 p.m. “Criminal Minds” (R)
10:00 p.m. “American Gothic”

NBC
8:00 p.m. 2016 Rio Olympics

Fox
8:00 p.m. “MasterChef” (R)
9:00 p.m. “MasterChef” (R)

CW
8:00 p.m. “Penn and Teller: Fool Us”
9:00 p.m. “My Last Days” (series premiere)

PBS
8:00 p.m. “Nova” (R)
9:00 P.M. “American Experience” (R)

Of Note on Cable:
-“Unsung” (TV One, 8 p.m. ET): summer season premiere
-“Another Period” (Comedy Central, 10 p.m. ET): season finale
-“The A-Word” (Sundance, 10 p.m. ET): season finale
-“Six Degrees of Murder” (ID, 10 p.m. ET): season finale
-“Unlocking the Truth” (MTV, 10 p.m. ET): series premiere

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‘Bachelor in Paradise’ Opens Summer Season on ABC https://programminginsider.com/bachelor-paradise-opens-summer-season-abc/?utm_source=rss&utm_medium=rss&utm_campaign=bachelor-paradise-opens-summer-season-abc <![CDATA[Marc Berman]]> Tue, 02 Aug 2016 12:00:52 +0000 <![CDATA[Schedules]]> <![CDATA[America's Got Talent]]> <![CDATA[American Experience]]> <![CDATA[Bachelor in Paradise]]> <![CDATA[Botched]]> <![CDATA[Coupled]]> <![CDATA[Madtv]]> <![CDATA[Mistresses]]> <![CDATA[NCIS]]> <![CDATA[NCIS: Los Angeles]]> <![CDATA[Running Wild with Bear Grylls]]> <![CDATA[Whose Line Is It Anyway?]]> <![CDATA[Zoo]]> https://programmingins.wpengine.com/?p=9871 <![CDATA[

TUESDAY, AUGUST 2, 2016 ABC 8:00 p.m. “Bachelor in Paradise” (season premiere, two hours) 10:00 p .m. “Mistresses” CBS 8:00 p.m. “NCIS” (R) 9:00 p.m. “Zoo” 10:00 p .m. “NCIS: Los Angeles” (R) NBC 8:00 p.m. “America’s Got Talent” (two hours) 10:00 p .m. “Running wild with Bear Grylls” Fox 8:00 p.m. “Coupled” 9:00 p.m. […]

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TUESDAY, AUGUST 2, 2016

ABC
8:00 p.m. “Bachelor in Paradise” (season premiere, two hours)
10:00 p .m. “Mistresses”

CBS
8:00 p.m. “NCIS” (R)
9:00 p.m. “Zoo”
10:00 p .m. “NCIS: Los Angeles” (R)

NBC
8:00 p.m. “America’s Got Talent” (two hours)
10:00 p .m. “Running wild with Bear Grylls”

Fox
8:00 p.m. “Coupled”
9:00 p.m. “Coupled” (season or series finale)

CW
8:00 p.m. “Whose Line is it Anyway?”
8:30 p.m. “Whose Line is it Anyway?”
9:00 p.m. “MadTV”

PBS
8:00 p.m. “The Nazi Games – Berlin 1936”
9:00 p.m. “American Experience”
10:00 p.m. “Independent Lens”

Of Note on Cable and Digital:
-“Botched” (E!, 9 p.m. ET): season finale
-“No Man Left Behind” (NGC, 9 p.m. ET): season finale
-“Famously Single” (E!, 10 p.m. ET): season finale
-“Feed the Beast” (AMC, 10 p.m. ET): season finale

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