Professional Services
How Are PSOs Using AI?
Bo DiMuccio
Bo DiMuccio
Distinguished VP, Professional Services Research
October 21, 2024

Overview
The potential for what AI can do for professional services organizations is widening, and businesses need to respond accordingly. Professional services organizations are feeling pressure to use AI to optimize their operational efficiency and improve sales and delivery solutions, all while considering how to meet their customers’ expectations. AI comes with many promises for the future, but it’s important to step back and think about how to secure those promises successfully. Part of this process involves identifying use cases to avoid falling behind the power curve. Professional services leaders want to know what is currently possible with AI, versus what could be possible in the near future. As a first step, this Research Journey aims to answer a crucial question—how are professional services organizations currently using AI tools and technology and how do they plan to use them in the future?
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