Brand Marketing

UPN, WB to Merge Into CW Network

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NEW YORK UPN and The WB will cease operations in September, giving way to a new broadcast network that will build on the assets of CBS Corp. and Time Warner.

The new venture, to be named The CW Network, launches this fall with 30 hours of weekly programming aimed at the 18-34 demographic.

Leslie Moonves, president and CEO of CBS, said that the CW Net would be “able to do in its first season something truly remarkable, which is to program already hit shows every day of the week . . . reaching that most coveted young adult demo.”

Tribune Broadcasting and the CBS Corp.’s

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