Introduction to AWS
Ian Massingham
AWS Technology Evangelist
@IanMmmm
ianm@amazon.com
Over 1 Million
Active Customers
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
2008 2009 2010 2011 2012 2013 20152014
Startup Customers
http://aws.amazon.com/solutions/case-studies/
Enterprise Customers
http://aws.amazon.com/solutions/case-studies/
ISV Partners
http://aws.amazon.com/solutions/case-studies/
*Gartner,	Magic	Quadrant	for	Cloud	Infrastructure	as	a	Service,	Worldwide,	Leong,	Lydia,	Petri,	Gregor,	Gill,	Bob,	Dorosh,	Mike,	August	32016	
This	graphic	was	published	by	Gartner,	Inc.	as	part	of	a	larger	research	document	and	should	be	evaluated	in	the	context	of	the	enNre	document.	The	Gartner	document	is	available	upon	request	from	AWS	:		
hQp://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sb	

Gartner	does	not	endorse	any	vendor,	product	or	service	depicted	in	its	research	publicaNons,	and	does	not	advise	technology	users	to	select	only	those	vendors	with	the	highest	raNngs	or	other	designaNon.	Gartner	research	publicaNons	consist	of	the	opinions	of	
Gartner's	research	organizaNon	and	should	not	be	construed	as	statements	of	fact.	Gartner	disclaims	all	warranNes,	expressed	or	implied,	with	respect	to	this	research,	including	any	warranNes	of	merchantability	or	fitness	for	a	parNcular	purpose.	
Gartner Magic Quadrant
Cloud Infrastructure as a Service, Worldwide*
AWS is positioned highest in execution and
furthest in vision within the Leaders Quadrant
Cloud Has Become The New Normal
What Are The Patterns Of This
New Normal?
Start-ups Build Businesses From
Scratch In The Cloud
1
No legacy Lower cost structureNo dependencies
S
Move quickly
Building All Applications In The Cloud
Disrupt Long Standing Industries, Quickly
Hotels Music Gaming
Collaboration Matchmaking
Speed Is Not Just For Start-ups: 

Companies of All Sizes Move Faster Than Ever Before
2
It’s Impossible To Stay Competitive Today
Without The Cloud
In The Old Days…
Spend millions for expensive, inflexible,
slow-moving infrastructure that is
#FrozenInTime
Old World
Large upfront capital investment
Basic compute and storage only
Responsible for feature upgrades
Slow to get new capabilities
Low, variable cost
Broad and deep platform
New features arrive daily
Ready to use
Enterprises Are Using The Cloud For
New Apps & Digital Transformation
StatCast App platform Healthcare E-commerce
Digital Personal Finance Web Digital content
Customers Want Access To The
Sunday Roast with all the Trimmings
3
Key Components Of Agility
+ =
Quick to
provision
Don’t have to
reinvent the wheel
Vast infrastructure
technology platform
Vast Infrastructure Technology Platform
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling,
& Load Balancing
Storage
Object, Blocks, Archivals,
Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN
Vast Infrastructure Technology Platform
ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Queuing &
Notifications
Workflow
Search
Email
Transcoding
One-click App
Deployment
Identity
Sync
Single Integrated
Console
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security &
Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business Apps
Business
Intelligence
DatabasesDevOps Tools NetworkingSecurity Storage
Access
Control
Identity
Management
Key
Management &
Storage
Monitoring
& Logs
Assessment &
Reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web Application
Firewall
HYBRID
ARCHITECTURE
Data Backups
Integrated App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device
SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling,
& Load Balancing
Storage
Object, Blocks, Archivals,
Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN
Expansive Services With Depth of Functionality
Compute Databases Encryption Access Control
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
High Memory (X1)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low Cost, Burst-able
Performance (T2)
Dedicated Instances
RDS For MySQL
RDS For SQL Server
RDS For Oracle
RDS For PostgreSQL
RDS For MariaDB
RDS For Amazon Aurora
Multi-AZ Synchronous
Replication
Read Replica Support
Server-side Object Encryption
Customer Controlled Keys
Dedicated HSMs
Integrated Key Management
Key Usage Auditing
Identity Policies
Location Policies
Time-based Policies
Individual API Calls
Key Rotation
Temporary Credentials
Policy Simulator
AWS Rapid Pace Of Innovation
722 major new features and services launched in 2014
2009
48
159
722
82
2011 2013 2015
Learning more about AWS
aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI
Let’s Get Started
@IanMmmm
ianm@amazon.com
Ian Massingham
AWS Technology Evangelist
What’s Next?
ianmas@amazon.com
@IanMmmm
#AWS #AWSomeDay
Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/

self-paced-labs
Try products, gain new skills,
and get hands-on practice
working with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and
expertise with the AWS platform
Build technical expertise to
design and operate scalable,
efficient applications on AWS
AWS Training & Certification
AWS Self-Paced Labs
Gain practical, hands-on experience working with technology
in a practice environment
Explore and experiment with new products
Acquire new and practical skills in a convenient, flexible, and
consumable format
More than 50 AWS self-paced labs are available ranging from
introductory to advanced topics
aws.amazon.com/training/self-paced-labs
Instructor-Led Training
Solutions
Architects
Developers
SysOps
Administrators
Architecting 

on AWS
Advanced Operations
on AWS
Developing
on AWS
Systems Operations
on AWS
AWS 

Essentials
Architecting on AWS: 

Advanced Concepts
Getting Started Advanced
Introduction
to AWS 

Series
Big Data 

on AWS
Specialty
aws.amazon.com/training
Certification Roadmap
aws.amazon.com/certification
Master

Level
Professional

Level
Associate

Level
AWS Certified 

Solutions Architect –
Professional Level Exam
AWS Certified 

Solutions Architect – 

Master Level Exam
AWS Certified 

Solutions Architect – 

Associate Level Exam
AWS Certified 

SysOps Administrator –
Associate Level Exam
AWS Certified 

Developer – 

Associate Level Exam
Available
Solutions Architect Developer SysOps Administrator
Planned
AWS Certified 

DevOps Administrator – Professional Level Exam
Create an AWS Account
Visit aws.amazon.com to create an AWS account
Try a New Service
Find out more at aws.amazon.com/free & aws.amazon.com/new
AWS User Groups
http://uk.aws-usergroups.com
Thank You
#AWS #AWSomeDay
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