For 60 years, Community Health Centers (CHCs) have been transforming lives by delivering affordable, effective, comprehensive, and trusted care in every corner of the country. As the nation’s largest primary care network, CHCs serve up to 52 million people each year; meeting patients where they are, in the communities they live in, and treating them as whole people, not just symptoms.
The Building Care With You campaign is a national effort led by NACHC to shine a spotlight on this vital network of care. Through powerful stories, consistent branding, and shared messaging, the campaign will raise awareness of the unique role CHCs play in keeping America healthy.
Elevating Awareness, Inspiring Action
Too often, people don’t know about the full range of services CHCs provide: from primary and preventive care to oral and behavioral health, to pharmacists and social supports. This campaign changes that.
By unifying our voice, we can:
- Educate the public about CHCs’ broad impact
- Engage new patients and partners by showing the value of care with patients at the center
- Empower health centers nationwide to tell their story with clarity and pride
Together, we’ll not only raise awareness, but also strengthen trust, increase access, and highlight CHCs as the foundation of health for all in America.
A Campaign Built for Every Health Center
This campaign is designed to be used by and for every health center, at no cost and low effort. By adopting the branding, materials, and messaging in your own community, you join a powerful national movement—while still telling your local story.
When every CHC amplifies the same message, we create a louder, more unified voice that:
- Breaks through the noise of a fragmented healthcare system
- Demonstrates the nationwide strength of CHCs
- Builds long-term recognition of CHCs as the provider of choice, employer of choice, and partner of choice
Your participation ensures your community—and the nation—understands the value of what you do every day.
How to Use the Campaign
NACHC has developed a comprehensive Brand Toolkit to make participation simple and impactful. The toolkit includes:
- Ready-to-use logos
- Social media templates and suggested posts
- Printable Posters (English) (Spanish)
- Sample press releases and talking points
- Web copy for CHCs to adapt
- Content should be housed under your “About Us” or “Our Work” section of the website.
Building Care—Together
This campaign is just the beginning. By lifting up the collective voice of health centers, we are building a legacy of care that puts people first; today, tomorrow, and for generations to come.
Share Your Story!
If you have a story about the impact this campaign has made, let us hear about it!
Be part of this movement. Download the toolkit. Share the message. And join us in Building Care With You.
