The sporting world has its sights firmly set on Italy and the Olympic Winter Games Milano Cortina 2026, where international athletes will be showing their mettle – the results of hard training, unshakable commitment and great determination. Events such as these not only shine a light on the active participants, they are also of great commercial importance to the venues: host cities can take the opportunity of presenting themselves as attractive tourist destinations, for example. Infrastructure and equipment ensure that everything goes without a hitch both in the background and “front of house”, thus burnishing their reputation for reliability and security.
Sport and business – similar qualities are required for success in both worlds. Precision, courage, perseverance and extraordinary dedication are the hallmark not only of the successes achieved by Austria’s top athletes, but also of the Austrian economy’s strength on global markets. So what’s the connection between sport and business?
Three videos should make it clear:
Strategy, reactivity, cooperation, discipline
Strategic planning and positioning are important whether you are aiming for a medal or success against international competition. Cooperation within teams and good business relationships bolster trust and improve quality, both in individual performance and on the global stage. Reactivity and resilience are qualities that are of use beyond sporting endeavours, and flexible but reliable partners are always in demand when the world is in turmoil.
Dedication, power, flexibility, performance
Good performance requires dedication and confidence. The self-belief required to take a high jump or a leap in the dark on the international markets opens new doors and improves quality – for athletes and the business community alike. Flexibility and creativity boost your own brand, both in training and in production processes, while trying new things ensures innovative and smart outcomes and solutions.
Speed, stamina, control, confidence
Not taking your eyes off the prize even when the pace is picking up is an art that can decide success or failure in both sport and business. Staying calm, investing effort, cultivating a positive view of the future, continuing to evolve and maintaining a clear focus on quality when the going gets tough are the hallmark of successful athletes and businesses alike.
Austria is showing its mettle – in sport and in business.
ADVANTAGE AUSTRIA wishes all athletes every success in the Olympic Winter Games 2026.
