Beelzebub-jou no Okinimesu mama.

According to legend, Beelzebub, one of the seven princes of Hell, betrayed God and was banished from Heaven for eternity. Beelzebub now leads the kingdom of Pandemonium, where all former angels roam and work every single day of their immortal lives. A devil like him would give people chills at the mere mention of his name.

But what if Beelzebub is not as evil as initially thought? What if he was obsessed with fluffy things? And what if Beelzebub is actually a woman?

That is what new assistant Myurin discovers when he is hired to serve Her Majesty Beelzebub. She may know exactly what to do to keep Pandemonium running like clockwork, but whenever she leaves the professionalism of the office, the girl needs some assistance in order to function like a normal... devil. As much as Myurin can't stand being unprofessional, he is secretly obsessed with her adorable antics, and his new job teaches him that everything is not exactly what it seems, especially with the other head devils of Pandemonium.

[Written by MAL Rewrite]

Beelzebub Main

Oonishi, Saori Japanese

Myurin Main

Yasuda, Rikuya Japanese

Belphegor Supporting

Kuno, Misaki Japanese

Sargatanas Supporting

Kakuma, Ai Japanese

Azazel Supporting

Hino, Satoshi Japanese

Dantalion Supporting

Yuuki, Aoi Japanese

Astaroth Supporting

Matsuoka, Yoshitsugu Japanese

Morrigan Supporting

Suzaki, Aya Japanese

Eurynome Supporting

Akasaki, Chinatsu Japanese

Molech Supporting

Okitsu, Kazuyuki Japanese

Nakayama, Nobuhiro Producer

Shioya, Yoshiyuki Producer

Komatsu, Shouta Producer

Yasui, Kazunari Producer

Reviews

Dec 26, 2018

Kipo0007

Recommended

Hell is always imagined to be a Dark, Dangerous place full of torturous, tormented filled with savage beings and creatures.
Well you can throw all that imagination out of the window when you see what this anime beholds especially for an idea of the Underworld.

The anime revolves around a Hell or rather a paradise looking hell called Pandemonium which is the mix of a bit of ancient and modern age developed setting with the very high element of cuteness, moe and Fluffiness (Yes you heard me) .

Characters
Meet our MC's Miss Beelzebub who is the supreme demon leader of the underworld who is a air ... head, laid back adorable and a pretty teenage looking girl who's obsessed with cute things and food with her favorite word being "MOFU MOFU" (soft/Fluffy in Japanese description) and her personal assistant/guardian Myurin, who takes care of her persona work matters, makes sure she finishes her work instead of lazying around and is responsible most of the times. Also is a bit of a shy Tsundere in nature.

Apart from this,there's also a special close relation between them which is lingering but is still developing. As Myurin really has admiration and respect for Beelzebub as the demon lord and his boss, but also likes her cute side and adores her secretly and is protective.Also Beelzebub is really dependent on myurin for her work and chores being a bit of a lazy,air head girl but also really values him and somewhere secretly also has a big soft spot for him, which is slowly developing into feelings.

This adorable relationship between them keeps being developed with their respective characters throughout the series in a really cute, humorous and heartwarming way, almost like watching young innocent teenagers beginning to learn about love.
Also there are relationship developments along with other side character couples too which are really interesting and pleasant to watch too.

Besides the MC we have our Side characters who have great enjoyable personalities as well ,for example:
Azazel , A manly ripped guy/Former Demon lord who is a bit shy and speaks using placards and secretly also loves Cute things.
Berphegor a really sweet, cute shy girl who has big time anxiety talking to others except for beelzebub.Her anxiety means she shakes from fear almost constantly and also has a nervous bladder when she is really frightened and she dashes to the washroom several times a minute.

Eurynome A big time Shotacon who's love for small boys grow no bounds and has a ability where she can imagine a Grown up guy in his small boy form which is really hilarious especially when she reacts to it.
Azeroth another demon lord, who calls himself Beelzebub's Elder brother though not related who is a small time siscon, but loves to flirt around with other girls most of the time.
Azeroth's assistant Sargatans who is has a sadist only towards him, and despite her calm appearance loves punishing Azeroth when he lazes around flirting with girls and punishes him more harshly with wrestling moves when he calls her Flat. Despite her violence she also enjoys cute things but prefers to keep her hobby a secret.

Other good characters with interesting personalities are also present,which viewers will quite enjoy.
This really simple plot with hell and demon/fallen angel references with these main and side characters with their unique and enjoyable personalities and antics with the element of comedy and cuteness overload and a good bit of romance make for a great relaxing and enjoyable series.

Animation and Art.
The Animation quality is top notch by LIDENFILMS, with their clear, but elegant and bright pastel color's and beautiful & adorable creations which brings out the cuteness and lighthearted moments of the anime.

Sound.
The background music with the intro and outro are equally chill, calming & delightful to hear, along with a calm and enjoyable narration in between scenes.
Conclusion
A soothing and warm series, purely about the happy stuff, a real stress reliever, perfect for all those who are into this type of anime. I personally am and can't watch this show without smiling and giving a few laughs and just taking in the cuteness and heartwarming moments.

Hope more viewers delve into this show to have a really good and enjoyable time. Really good recommendation. :)

Reviewer’s Rating: 9

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Jan 11, 2019

laserlime

Mixed Feelings

[Minor spoiler warning - no major plot points, just character descriptions]

I used to be an avid watcher of 12 episode slice of life/shoujo romance series, but as my executive dysfunction continues to rear its head, I've been doing it much less often. I decided to give As Miss Beelzebub Likes It because the style intrigued me, the main characters looked cute, and Azazel is there, too. The short of it is that this would have been a nice, inoffensive experience... if Eurynome wasn't there.

Now, I'll explain that in a moment. The general thing about this series is that there isn't really an ongoing story; ... the characters live in Pandemonium, which appears to be a quaint town rather than a fiery underworld as one would expect of characters from Hell. With that being said, the stakes set in each episode are very low, and the conflicts are usually very simple. If you go in with this expectation, then that isn't really a negative.

To talk about what I did enjoy - I thought it was very refreshing, if not a bit confusing, that the choice was to make this area of Hell look like a regular small town. *Most* of the characters are enjoyable to watch, though Beelzebub, Mullin, and Belphegor seem to get the most attention of them. I'm a sucker for pastel color palettes, and this anime executes it very well. I followed this anime at the same time that I was stressing over finals and watching a more serious and sad anime, and it was a calming experience; I would watch an episode before I went to sleep for the night.

I also really enjoyed the character Azazel, a strong, tough-looking man who prefers to write rather than talk. He has an affinity for cute things, and those around him appreciate him and don't give him a hard time over it (Mullin even calls him his brother!). I was especially amused at the last episode, which I won't go into too much detail, but they do a very blatant advertisement. I don't wanna ruin the surprise, so you'll have to scope that out. :) It was a sweet setting and had sweet characters, and I enjoyed my time watching it.

And then there's Eurynome.

Thankfully, she would not appear for several episodes, so for the first half of the series or so, you'll be safe from her. But she's coming to make you as uncomfortable as you can possibly be. Characters who are not any of the "main three" couples tend to be more one-note and have less time focused on them; in the case of Eurynome, her identifying trait is that she... stalks and fantasizes over young boys. Like, I'm talking elementary schoolers. She would go on to, at any instance she appeared, remind the audience of her sensual fantasies about nine year olds. Mullin, like anyone would, is shocked and concerned upon learning Eurynome's nature, fearing for the children who may be near her, but it is soon played off as a comical beat and he gives a very "oh, that Eurynome!" kind of shrug reaction afterward.

I would like to say that what bothered me was his initial concern and then subsequent disinterest, but honestly, it's the existence of Eurynome altogether that sullies the experience of this show for me. The slow romantic development and the poor excuses the anime gave to make skimpy uniforms for the female characters (we have her boobs out because she doesn't like button-up shirts!) were things that I could brush aside, but there was just no getting past Eurynome. Any time she showed up just made me remarkably uncomfortable, and it honestly makes me wonder why she was added in the first place. The story gains nothing by her addition to the cast; this can be argued the same for others, but at least they don't, you know, stalk young boys. I can't give the show, from my personal viewing experience, any higher than a 6 because of her.

Reviewer’s Rating: 6

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May 7, 2020

Sakura-_-Hime

Not Recommended

Funny

._. ._.

Very relaxing anime. SIKE!!!

I found it annoying, At first I thought I was going to get some nice character/ plot development. Like it would be real soothing and enjoyable at the same time, something like natsume in terms of feelings.

No instead I got stupid and poor taste, clinging to perversion. I not knocking persons who have a thing for them soft, cosy, anime with dull-witted characters. Am just saying this isn't my taste. And I have seen pretty good soft animes but this wasn't it at all.

The ... art style looked cheap in my opinion. Cute but it was just to washed out for me.

I like anime's with substance and 7 to 10 characters. These characters were so lame I started wondering what I was really watching, it was like ewwwwwwww!!!!!! The story was non existent , just pieces thrown here and there. This was just hard to watch, no flow.

I can barely describe my distaste for this one. Its just horrible. I understand you want to make the characters likeable and sweet but did you have to make them so unbearable.

I felt like it was draining my life force.
I was yawning so hard my jaw was hurting, I fell asleep 3 times while trying to finish it.

UTTERLY BORING!!!!!!!!!!!!!!

Reviewer’s Rating: 2

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