I help growing ecommerce brands fix the systems behind revenue — storefront conversion, checkout, custom apps, retention, and the operational workflows behind the scenes. Not just pretty stores. Systems that scale.
🟢 Available for select Shopify / Shopify Plus projects — fastest way to reach me is [email protected]
| Storefront & CRO | Liquid theme architecture, PDP / collection / cart, mobile CRO, Core Web Vitals (LCP/CLS) |
| Custom Shopify apps | Embedded apps, app proxy experiences, admin dashboards, booking systems, product configurators |
| Checkout & Plus | Checkout extensibility, Shopify Functions, B2B / wholesale, multi-store architecture |
| Retention & ops | Klaviyo lifecycle & attribution, manager portals, automation, ERP / CRM integrations |
| AI commerce | LLM-powered product guidance grounded in real catalog data — built for production, not demos |
Shopify systems I've built for growing and enterprise ecommerce brands:
- Puppies & Yoga — Multi-city booking system on Shopify: events, waivers (app proxy + Klaviyo), memberships, gift cards, merch, influencer attribution. Turned viral demand into a scalable booking & retention engine.
- Selkirk Sports (Shopify Plus) — AI product-guidance chatbot grounded in structured product data, with backend models, tests, and reusable architecture.
- Dia & Co (Fashion) — Vue-powered storefront modules, Cloudinary, GraphQL, and Core Web Vitals performance work across home / product / collection.
- YETI (UK / AU / NZ) — International multi-region Shopify storefront implementation and regional support at large-brand scale.
- 29029 Everesting · Andy Okay · Midway Sports · Kaphi Beans — Event commerce, custom product interactions, and storefront builds.
📄 Full case-study dossier available on request.
If your store already has traffic, the next win usually isn't another redesign — it's a stronger system behind the buying journey. I take on a limited number of brands at a time, and I write the code I scope.
[email protected] · non-typical.dev · LinkedIn
Senior Shopify systems engineer · Shopify & Shopify Plus · Available for select projects