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Gingiris Logo

Go-to-Market Strategy Playbook

Complete GTM strategy for AI products & startups — Product Hunt, KOL outreach, viral marketing, Reddit growth

GitHub stars GitHub forks GitHub watchers License: MIT Website PRs Welcome Last Commit Contributors

English | 中文 | 日本語 | 한국어


Table of Contents


💡 Why Star this?

  • Battle-Tested GTM: Documents the exact go-to-market strategies used for 30x PH #1 and 60k Stars.
  • AI-Native: Battle-tested AI Agent Skills to automate your go-to-market execution.
  • Product Hunt Strategy: Access the playbook that earned 30x Product Hunt #1.

🌱 Our Philosophy

"创业没有那么高大上,创业就是做生意。" — Startups aren't glamorous; they're just business.

"不要让你的 ego 大过你的用户。" — Don't let your ego overshadow your users.

"从 Day 0 就要勇敢收费。" — Be brave enough to charge from Day 0.

This playbook isn't just tactics — it's a mindset shift. We believe in real value over vanity metrics, community over broadcast, and learning from failures.


💼 Work With Iris

1. Strategic Consultation (1v1)

Session Price Best For
Quick Call (30 min) $150 USD Specific questions, quick diagnosis
Deep Dive (60 min) $300 USD Full strategy review, detailed roadmap

2. Advisory Retainer

Plan Price Includes
Monthly Retainer $1,500 USD/mo Up to 5 hours strategic consultation + key milestone reviews

3. Playbooks & Templates

Package Price Contents
Starter Pack $29 USD Core methodology + essential tools
Flagship Bundle $199 USD Complete SOP, competitor research framework, templates

📩 Contact @Iris_carrot on Telegram — Crypto/USDT and Wire Transfer accepted


Why This Playbook?

Created by Iris (生姜iris), former cofounder & COO of AFFiNE (60k+ stars). This go-to-market strategy playbook documents the exact GTM tactics used at AFFiNE.

GTM Strategy Results

Metric Result Context
🏆 Product Hunt #1 Daily 30 times Go-to-market strategy at AFFiNE
⭐ GitHub Stars (7 days) 6,000+ GTM launch results at AFFiNE
⭐ GitHub Stars (18 months) 33,000+ Long-term GTM execution at AFFiNE
🌍 Countries Reached 100+ Global go-to-market strategy

🚀 Projects Using This GTM Strategy

Real go-to-market results from startups and founders using this playbook:

Projects using this GTM strategy

Featured Projects: Spark Lab • Bonjour! • Nomofly • PaperGen • Kigland • EezyCollab • KusaPics • Trickle • Buddie • Jazz • 万物时 • Sheet0 • Teabie • MolyPix.AI • TANKA • BoomCut • Wegic • Kuse • 观擦 • Medeo • memU • CAMEL-AI • Second Me • Leapility • OpenAgents • TEN-framework • Datastrato • 小浣熊 and more...

📢 Used this playbook for your launch? We'd love to feature your story! Submit your case study


⭐ Star This Repo

Star this repo

If you find this go-to-market playbook useful, a GitHub Star ⭐ helps others discover it!


🦞 Use with AI Agents

This GTM strategy playbook is available as a ClawdHub Skill — install it directly into Claude Code, OpenClaw, or any compatible AI agent:

clawhub install gingiris-launch

Your AI agent can then help you execute go-to-market strategies, generate content, and manage your campaign.


English

Author: Iris (生姜iris) | Version: Final v7.0 (Feb 2026)

Core Principles

Principle Description
User First, Start with Value All GTM content and channel strategies focus on creating real value for target users
Content is King, Channels are Amplifiers High-quality content is the foundation; channels just amplify reach
Think Global, Execute Local Maintain consistent global branding while localizing for different markets
Quality Over Quantity Concentrate budget on high-value touchpoints, not spray-and-pray

Overall Timeline

Phase Timing Key Milestones
Strategic Prep L-6 weeks Define goals, ICP, value prop, keywords, budget
Asset Creation L-5 to L-4 weeks Website optimization, brand video, feature videos
Partnership Lock L-4 to L-3 weeks KOL screening, UGC recruitment, media outreach
Content Prep L-3 to L-2 weeks KOL content packages, UGC scripts, Reddit strategy
Final Confirmation L-2 to L-1 weeks Draft approval, launch timing locked
🚀 Product Launch Launch Day Launch Week Day 1-5
Momentum Building L+1 to +4 weeks Continuous operations, build momentum
🎯 PH Launch PH Day 24-hour battle plan

Detailed Guides (English)

Topic Description File
Core Strategy & Cases GTM strategy framework with real case studies references/en/strategy.md
Preparation SOP Step-by-step go-to-market preparation references/en/preparation.md
Product Launch Launch execution playbook references/en/product-launch.md
Product Hunt Launch PH #1 strategy and tactics references/en/ph-launch.md
Channel Templates Ready-to-use GTM templates references/en/templates.md
Toolkit Tools for go-to-market execution references/en/tools.md

中文版

作者:Iris (生姜iris) | 版本:Final v7.0 (2026年2月)

核心原则

原则 说明
用户至上,始于价值 所有内容和渠道策略都以为目标用户创造真实价值为出发点
内容为王,渠道为后 高质量的内容是传播的根本,渠道只是放大器
全球化思维,本土化执行 保持全球一致品牌形象,针对不同市场本土化调整
只要活人,不要僵尸 预算集中投入极少数有价值的关键节点,而非撒胡椒面

详细指南(中文)

主题 说明 文件
核心策略与案例 GTM 策略框架与真实案例 references/strategy.md
准备阶段 SOP 分步骤的出海准备清单 references/preparation.md
Product Launch 产品发布执行手册 references/product-launch.md
Product Hunt 发布 PH 打榜策略与技巧 references/ph-launch.md
渠道内容模板 即用型 GTM 模板 references/templates.md
工具箱 出海执行工具集 references/tools.md
预算分配 预算规划与分配策略 references/budget.md

Quick Navigation (All Languages)

🇺🇸 English 🇨🇳 中文 🇯🇵 日本語 🇰🇷 한국어
Core Strategy 核心策略 コア戦略 핵심 전략
Preparation 准备阶段 準備段階 준비 단계
Product Launch 产品发布 製品ローンチ 제품 출시
PH Launch PH发布 PHローンチ PH 출시
Templates 内容模板 テンプレート 템플릿
Tools 工具箱 ツール 도구

📚 Get the Complete Playbook

Want all four playbooks in one comprehensive package? Get the Open-Source Project Integrated Marketing Action Manual — a complete guide covering go-to-market strategy, open source marketing, B2B growth, and ASO.

Get the Playbook


About the Author

Iris (生姜iris) — Former cofounder & COO of AFFiNE, led global go-to-market strategy from 0 to millions of users.

Platform Link
🐦 Twitter @WeiYipei
💼 LinkedIn Yipei Wei
💬 Telegram @Iris_carrot
📱 即刻 生姜iris
📧 公众号 云宝的桃花坞

Related Playbooks

Playbook Focus Link
gingiris-opensource Open Source Launch Marketing GitHub
gingiris-b2b-growth B2B SaaS Growth Playbook GitHub
gingiris-aso-growth Mobile App ASO & Growth GitHub
gingiris-user-interview User Interview Playbook GitHub

License

MIT License - Feel free to use and adapt for your own go-to-market strategy!

About

🚀 Product Hunt Launch Playbook — Proven tactics from 30x daily #1 winner. Complete go-to-market guide for AI products, startups & open source. Real case studies: Manus, Devin, AFFiNE.

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