AI-driven.
Built to scale.
Centara is an AI-powered e-invoicing platform built in Iceland, backed by investors with decades of experience scaling ventures across energy, technology, and global markets. We combine deep Business Central expertise with modern AI to automate what others still do by hand.
Leadership
The people building Centara.
Gunnar Ingi Traustason
Chief Executive Officer
MBA and Systems Engineering from Reykjavik University. Co-founded CoreData before joining Wise's executive team to lead product development. Brings a career spanning IT, banking, and scaling technology companies.
Davíð Fannar Gunnarsson
Chief Technology Officer
15+ years building telecom and enterprise systems — from co-founding an Icelandic telco to architecting platforms at Salesforce, Vodafone, Össur, and ProSiebenSat.1 across Iceland, the US, and Germany. Owns Centara's architecture and product development.
Ívar Traustason
Chief Commercial Officer
M.Sc. in Innovation & Business Development from the University of Iceland. Has driven commercial growth and international expansion into the US and European markets at leading Icelandic tech companies. Leads Centara's sales, partnerships, and go-to-market strategy.
Hákon Davíð Halldórsson
Head of Service & Implementation
Spent over a decade obsessing over customer experience and process optimization at Siminn, Icelandair, and Sýn — leading digital transformation, customer engagement, and analytics at scale. Ensures every Centara customer gets white-glove implementation and support.
Jóhannes Helgi Guðjónsson
Board Member
CEO of Wise, one of Iceland's leading Business Central partners. Former CIO at a global medical device company and led banking technology teams at one of Iceland's largest banks. Brings both enterprise leadership and deep BC ecosystem expertise to the Centara board.
Built in Iceland
Centara grew out of Wise, one of Iceland's most experienced Business Central partners. After years of implementing BC for clients and wrestling with invoice processing, we built the tool we wished existed.
Today Centara solves end-to-end business document integration so you don't have to learn the standards yourself. With a current focus on Business Central, we handle everything from invoices to credit notes across borders. As a PEPPOL-certified Access Point operating our own SMP and AP, compliance is built in — not bolted on.
Headquarters
Skemmuvegur 2a, Kópavogur, Iceland
Team
Remote-first across Europe
Origin
From decades of integration experience at industry-leading companies, we built the end-to-end solution we always wanted
Ready to
get started?
Book a 20-minute demo. We'll show you how Centara works with your Business Central — live, not slides.
Book a demoOr get in touch
Questions about pricing, integrations, or your specific setup? We're happy to help.