A commerce platform,
yours to shape. Finally.
Build modern online stores and custom purchase flows on top of a full & unified commerce OS, made to simplify logistics and complex business logic. Hosted or headless, and a single API to drive your whole business.
Get early accessEvery platform makes you choose. Simple or scalable. Closed-source or build (and host) your own. We built Bolder so we can have the best of both worlds.
Whatever you want to sell, just mix ’n match.
From products to memberships, Bolder does it and handles stock tracking, even across multiple locations if you need it. No plugins required.
Combine up to three option axes — size, color, material, whatever you need — with each resulting variant carrying its own price, stock and imagery.
Ship fixed curated sets or let buyers assemble their own bundle slot by slot — either way, stock across every component stays in sync.
Attach add-ons and upsells to any product — gift wrap, warranties, engraving — each priced, tracked and stocked on its own.
Turn any product into a recurring order with selectable frequencies, self-serve pause and swap, and full dunning management on failed renewals.
Guide buyers through complex products with step-by-step configurators, where each step filters the options left based on what came before.
Apply volume discounts automatically, no coupon codes needed, alongside promotions that stack, scope to specific segments, and expire on their own.
Stock and shipping, actually solved.
Real-time inventory across every location, matched to the exact way each product needs to ship.
Track stock separately per location, or combine locations into a single pool — no overselling, either way.
Delivery windows,
set by you.
Shipping zones by region or locality, or exact geo polygon areas (GeoJSON) — rates apply automatically.
A spotless checkout experience
One-page, wallet-first, and fast enough that nobody bounces at the last step.
Email, shipping and payment on a single screen — no forced account creation, no extra steps. Every step removed lifts conversion.
Let buyers pay a deposit now and settle the balance later — tracked and reconciled automatically per order.
Buyers choose in-store pickup or delivery, each with its own selectable time window.
Hold orders for manual review before fulfillment — fraud checks, approvals, or any rule you define.
Extend a revolving credit line to business accounts — purchases draw down the line and invoice on your terms.
Set minimum order values, quantities or account-level rules (e.g. min $X for B2B) — enforced automatically at checkout.
Customer-specific price lists are validated at checkout in real time — so every order goes through at the correct contracted price, automatically.
We didn’t add AI features. We built for the AI era.
Every corner of the platform speaks natural language — for your team, your developers, and the agents shopping your store.
Bring your storefront.
Keep your stack.
Plug Bolder in fully headless or piece by piece. Either way, your storefront inherits the whole engine.
post '/bookings' do
booking = find_or_create_booking(params[:booking])
order = begin
BolderShop.create_order(
contact: { name: booking.contact.name, email: booking.contact.email },
line_items: [{
product_name: booking.name,
variant_sku: "tour-#{booking.tour.id}",
price: booking.tour.price,
units: 1
}]
)
rescue Bolder::Client::Error => e
halt 502, json(error: e.message)
end
json(booking_id: booking.id, checkout_url: order['checkout_url'])
end<script>
Bolder.ready(function(storefront) {
storefront.cart.on('updated', function() {
document.querySelector('#cart-count').textContent = storefront.cart.units
})
storefront.products.get({ q: state.q, page: state.page }, function(err, data) {
renderProducts(data.products)
renderPager()
})
})
</script>post '/webhooks/bolder/orders' do
validate_webhook!
payload = JSON.parse(request.body.read)
if booking = Booking.find_by(payload['external_id'])
booking.update_status(order['status'])
puts "[webhook] booking #{booking.id} (order #{order['code']}) -> #{order['status']}"
else
puts "[webhook] received event for unknown order #{order['external_id']} (#{order['code']})"
end
status 200
endEvery technical signal, handled
Product-level JSON-LD, Open Graph and Twitter cards, IndexNow pings, and automatic redirects when URLs change — the technical layer search engines actually score you on.
Before you ask.
We’re in private preview, so a few things work differently for now. Here’s what to expect.
Bolder is the next evolution of Bootic, the commerce platform we’ve run for 10+ years — rethought from the ground up for the new era of e-commerce. “Private preview” refers to this new layer: we’re onboarding a first wave of teams before opening up more broadly, on top of infrastructure that has allowed thousands of stores to sell online.
Request early access below. We’re reviewing requests in order and reaching out directly as space opens up — no set date, but we’re moving quickly.
Certainly — Bolder runs on the same battle-tested engine behind Bootic, where hundreds of stores are already live and actively selling. Preview teams get the new Bolder experience on top of that proven foundation, with our team closely involved during onboarding.
Yes. Catalog, customers and order history migrate with guided tooling, and our team works alongside yours for anything custom.
Hosted means we run your storefront end to end. Headless means you keep your own frontend and plug into our API for checkout only, or checkout plus cart — either way you get the same fulfillment, logistics and integrations underneath.
We haven’t published final pricing yet. Preview teams get preferential early rates in exchange for feedback — we’ll talk specifics once you’re in.
Some will. We’re moving fast during preview, so expect the API and admin to keep improving. We give preview teams a heads-up before anything breaking ships.
It runs through the same API as everything else — natural-language actions for your team and developers, plus an agent-ready interface so AI shopping assistants can browse and check out on a customer’s behalf.
The same team that has run Bootic for 10+ years, powering hundreds of stores actively selling today. Bolder is that experience, rethought for the new era of e-commerce — not a platform starting from zero.
Reach out at [email protected] — a real person on the team will get back to you.
Built on the shoulders of a proven platform.
Bolder wasn't born today. It's the evolution of a platform that has only gotten better over the years, and engineered for the worst day, not the average one.
Get on board before everyone else.
We're only giving access to a select group of teams — brands with complex product models, devs building AI-powered experiences, and agencies eager to try something new and different.
If you think you fit any of those, sign up — we want you on board.