4 Simple Ways to Beef Up Your Library Marketing
November 17, 2016
Every day, library marketers are engaged in a competitive battle to convince people to come to programs, check out items and cement the image of the library as a vital community center. But with decreasing budgets and increasing pressure on our time, the job is getting harder and library marketing feels less effective. Angela Hursh, Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County, knows how you feel! She’ll show you four easy, mostly free ways to support your library’s strategic goals, reach current cardholders and new audiences, increase circulation and improve brand awareness.
You’ll learn:
- Why you should consider turning your monthly or quarterly event-based newsletter into a content marketing publication.
- How reducing the number of promotions can actually increase the effectiveness of your marketing.
- Why you should focus more energy on marketing your collection.
- How to juggle social media platforms and get more “bang for your buck” from all your posts — especially your organic posts.
Presenter
Angela Hursh
Content Team Leader at Public Library of Cincinnati and Hamilton County
Angela Hursh left a career in the TV news business three years ago to accept her dream job as Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County. She is an advocate of collection marketing for libraries and specializes in targeted email messaging, and she also drives strategy for the content team's efforts to reach unique groups of library users. She loves to read and listen to audiobooks. Bernard Cornwell, Stephen King, Jodi Picoult and Philippa Gregory are her favorite authors. She lives in Cincinnati with her husband, Chris, and their two daughters, ages 16 and 12, a dog and a giant hermit crab named Tiny Tina. You can follow Angela on Snapchat and Twitter @Webmastergirl or on her website, superlibrarymarketing.com.
Moderator
Liz Bowie
Liz is the former Marketing Content Manager for Demco. In her role she helped develop classroom games, learning centers, and professional development resources that garnered 46 industry awards for excellence in education.
very good tips!
Thank you, Tomeka! We’re glad that you enjoyed this webinar. Be sure to check back again for upcoming sessions. Visit ideas.demco.com/webinars.
Excellent webinar! Will it be available online? I’d love to share it with coworkers.
Never mind! I see it is available!
Sorry to hear that you had a little difficulty accessing the recorded webinar at first, Mary. I’m glad that you saw that it is accessible from the play button on the main image. More importantly, thank you for sharing it with your coworkers!
Wonderful information. These are not just tips, but true content. I’ll be using these four areas for bones to set up our goals! Lots of great ideas and examples.
Thank you, Sherry, for your kind words. We are pleased to bring you high-quality information from your peers that can be implemented in your library. Thanks for watching the webinar!
I have heard most of these suggestions before but I think Angela presented them in a concise, easily understood manner. Thanks,
I’m glad you enjoyed the webinar, Mary!